targus.com
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Targus: The $200M Hardware Bridge
How a legacy laptop bag company built a 600-employee empire on tech protection
In an era of pure software startups, Targus quietly commands a $203M revenue empire by solving a physical problem in a digital world: protecting expensive tech during movement. While SaaS companies chase cloud margins, Targus owns the tangible bridge between travel gear and tech protection.
"Targus doesn't sell bags—they sell mobile workstations that happen to look like backpacks."
The Enterprise Trojan Horse
Targus has positioned itself as the essential gear for the hybrid workforce. With 52% organic traffic, they've built brand authority where enterprise IT departments and individual consumers converge. The keywords reveal their strategy: 'targus docking station' (3,130 monthly searches) and 'targus backpack' (3,410) show they're winning both the corporate procurement and lifestyle markets simultaneously.
The Tech Stack Paradox
Despite being a hardware company, Targus runs a sophisticated web stack: jQuery, Tailwind CSS, Bootstrap, and DaisyUI. This isn't accidental—it's a company that understands its digital storefront is as critical as its physical products. They're not just shipping bags; they're shipping a seamless digital-to-physical experience, with 37% direct traffic proving customers know exactly where to find them.
What makes Targus fascinating is their position in the 'boring' middle market. They're not a fashion brand like Away, nor a pure tech accessory like Belkin. They've carved a niche as the industrial-grade solution for mobile professionals who need their $3,000 laptop to survive a commute. The 3.5/5 Trustpilot score from 485 reviews suggests a company that prioritizes function over form, utility over aesthetics.
- Owns the 'mobile workstation' category before it was cool
- 664 employees suggests they control manufacturing and distribution
- Top keywords are product-specific, not brand-defensive
- Social presence across all major platforms (Twitter, YouTube, LinkedIn, Instagram)
The Anti-Startup Success Story
Targus proves that boring infrastructure businesses with real margins can outlast flashier software unicorns. They're not chasing AI buzzwords—they're shipping bags that actually protect your $2,000 laptop. And at $203M revenue, they're winning by focusing on the physical layer of digital work.
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Laptop Bags, Tablet Cases, Accessories, & More | Targus UK
Browse collections of high quality laptop carry bags, cases and tech accessories. Explore Targus to bridge the gap between travel gear and tech protection.
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Reviews (20)
5 stars because I got a great price on it
5 stars because I got a great price on this bag (marked down to $20). I love it except (1) the pull-strips to adjust the shoulder straps are too long – they drag on the ground when I carry the bag in my hand and get dirty. (2) The laptop compartment does not have a closure tab, to keep the laptop from sliding out if bag is turned upside down.
A16 iPad case
Solid product, that holds the iPad extremely well. Easy to use and set up.
Great experience.
Great experience.
Great backpack.
I have had the same Targus backpack since 2017 or 18 ( a model TSB21EU-70 according to the label) Not knowing about backpacks, I chose it because it was made of recycled product and it turned out to be an excellent buy. I use it ~5 days out of 7 and it still looks as good as new. No pulled stitches, zips all work, easy to clean. Can't ask for more.
The responses were very prompt
The responses were very prompt, even though there wasn't a solution to my issue, my equipment is old enough that I fully understood. Jen & David both did a great job trying to find a solution.
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About targus.com
Browse collections of high quality laptop carry bags, cases and tech accessories. Explore Targus to bridge the gap between travel gear and tech protection.
Company Overview
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Technology Stack
targus.com uses 34 technologies across their website including AccessiBe, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Accessibility
AccessiBe
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, reCAPTCHA
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
Traffic & Audience
targus.com receives approximately 300.4K monthly visitors and ranks #126,632 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:04 on the site.
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