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TaskRay: The Salesforce-Native Project Management Powerhouse
How a 52-person team built a $6.8M revenue business by mastering Salesforce integration.
In the crowded world of project management tools, TaskRay carved a fortress by betting everything on Salesforce. With 52 employees and $6.8M in revenue, they aren't trying to be everything to everyone—they are the definitive project management layer for the Salesforce ecosystem.
"TaskRay doesn't just integrate with Salesforce; it lives inside it. This is a strategic moat that generic tools like Asana or Monday.com cannot cross."
The 'Inside-Out' Growth Strategy
TaskRay's traffic profile reveals a mature, sticky customer base. With 49% direct traffic—nearly matching their 31% organic search—users aren't discovering TaskRay; they are returning to it. This ratio is rare for a mid-market SaaS company and signals high product retention and daily utility. The keyword 'taskray add columns not sticking' (200 monthly searches) indicates a deeply embedded user base troubleshooting niche workflows, a hallmark of specialized enterprise software.
Niche Dominance over Broad Appeal
While competitors fight for the general project management market, TaskRay focuses on the high-value intersection of onboarding and project delivery. Their top organic keyword cluster ('taskray salesforce', 'salesforce onboarding') proves they own the 'Project Management inside Salesforce' category. They aren't competing for the 'best free task app' crowd; they are selling operational efficiency to revenue teams who live in CRM data.
The company's leadership team—led by VP Product & Engineering Bethany Thorn and VP Sales Jason Jenkins—reflects a balanced focus on technical depth and customer acquisition. Unlike VC-backed rocketships burning cash, TaskRay appears to be a bootstrapped or efficiently funded operation, evidenced by their lean 52-person headcount relative to $6.8M revenue. This suggests a high revenue-per-employee ratio, a metric savvy investors love.
- Deep Salesforce Object Integration: Projects live as native Salesforce records, ensuring data syncs perfectly with Sales and Service Clouds.
- Visual Planning Tools: Drag-and-drop interfaces designed for project managers who need to visualize timelines without leaving the CRM.
- Onboarding-Specific Workflows: Unlike generic tools, TaskRay offers templates specifically tailored for customer onboarding and implementation.
The Vertical SaaS Lesson
TaskRay proves that winning a vertical (Salesforce admins) beats fighting for the horizontal.
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TaskRay » Manage Projects and Onboard Customers in Salesforce
TaskRay is the leading project management software for Salesforce CRM customers. Plan projects, manage resources, and collaborate smarter.
TaskRay » Manage Projects and Onboard Customers
TaskRay is the leading project management software for Salesforce CRM customers. Plan projects, manage resources, and collaborate smarter with TaskRay.
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About taskray.com
TaskRay is the leading project management software for Salesforce CRM customers. Plan projects, manage resources, and collaborate smarter.
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Technology Stack
taskray.com uses 25 technologies across their website including Wistia, Font Awesome, Sentry, and more.
Video
Wistia
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Font Awesome
Error Tracking
Sentry
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
taskray.com receives approximately 8.4K monthly visitors and ranks #1,977,555 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:18 on the site.
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