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TBAuctions: The Quiet Giant of Industrial Auctions
How a 229-person team built a €15M revenue engine on direct traffic and brand dominance
In a world obsessed with viral growth and algorithmic magic, TBAuctions operates on a different principle: trust. With 53% of its traffic coming directly to the site, this Dutch auction house has built a moat not with code, but with credibility.
"Direct traffic is the ultimate vanity metric—except when it's not. For TBAuctions, it's the foundation of a €15M business."
The Trust Paradox
With only 5 Trustpilot reviews and a 2.5/5 rating, TBAuctions' reputation data is sparse. Yet, 53% of visitors come directly. This suggests their real customers—industrial buyers and sellers—don't need review platforms. They trust the brand through direct relationships, not public sentiment. It's a B2B playbook where volume trumps ratings.
The SEO Mirage
TBAuctions ranks for just 810 monthly searches for its own brand name. The organic search traffic sits at a modest 34%. This isn't a company that's winning on Google. It's winning on the ground. The brand's strength lies in its direct relationships, not its search visibility—a classic sign of a business built on contracts, not clicks.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS. This isn't a cutting-edge startup chasing the latest framework. It's a workhorse platform optimized for reliability over flash. The use of core-js and Priority Hints shows they care about performance, but they're not reinventing the wheel. This is a company that solves business problems, not engineering challenges.
- Direct traffic dominance (53%) signals strong brand recall in industrial circles
- Revenue per employee of ~$65K suggests a lean, efficient operation
- Tech stack prioritizes stability over innovation (jQuery, Bootstrap)
- Minimal Trustpilot presence indicates B2B relationships over consumer reviews
The Unsexy Winner
TBAuctions proves that in B2B auctions, trust beats traffic, and relationships beat algorithms. Their €15M revenue on 48K monthly visits is a masterclass in efficiency over scale.
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TBAuctions | Europe's Leading B2B Digital Auction Platform - TBAuctions
brands in Europe countries we operate in office locations employees website visits annually unique bidders per year countries where we serve buyers countries we source from lots auctioned every year monthly bidders unique sellers per year net auction sales (EUR) 8 brands in Europe 16 countries we operate in 12 office locations 1200+ employees 145M […]
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⚠️ Warning to other buyers
⚠️ Warning to other buyers – serious concerns about Troostwijk Auctions / TBA Auctions and Vegter Trading Company I want to share my experience to warn others before doing business with these companies. I purchased goods (a garage furniture set) through Troostwijk Auctions, part of the TBA Auctions group. The seller listed on the platform was Vegter Trading Company. After winning the auction and arranging transport, the seller claimed the goods were “still at the port” due to a “strike” — and never made them available for collection. Despite this, Troostwijk cancelled my purchase, kept their buyer’s premium, and even retained 25% of the winning bid, claiming that I “failed to collect on time.” In reality, the goods were never ready, and the seller clearly misrepresented the situation. This behavior is unethical, misleading, and potentially fraudulent. When I tried to contact both companies, communication stopped — the seller disappeared, and the auction platform refused to take responsibility. It appears that third-party sellers can misuse Troostwijk’s platform while the auction company still profits from the transaction, leaving buyers unprotected. I have reported this incident to the Dutch Police and Fraudehelpdesk.nl for investigation. Buyers should be extremely cautious when purchasing through Troostwijk / TBA Auctions and avoid dealing with Vegter Trading Company until proper accountability is enforced.
Tbauctions is owner of auksjonen in…
Tbauctions is owner of auksjonen in norway, they are holding back payments after delivered cars and defrauding customers
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tbauctions.com uses 20 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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Traffic & Audience
tbauctions.com receives approximately 48.4K monthly visitors and ranks #483,635 globally. The website has a bounce rate of 32% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 4:05 on the site.
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