TBC operates in the shadows of major infrastructure projects, specializing in plumbing, HVAC, electrical, medical gases, and refrigeration. With 18,476 employees and $7.5B in revenue, they're not a contractor—they're the backbone of commercial construction across Quebec. Their client list likely reads like a directory of Montreal's most important buildings, yet their public presence is deliberately minimal.

Here's where it gets interesting: TBC receives 2,577 monthly visits with 53% coming from organic search. For a company this size, that's not just low—it's strategically telling. They're not optimized for broad keywords; they're optimized for intent. When someone searches 'tbc montreal' (80 monthly searches) or even '6500 boulevard de rome, brossard j4y0b6, ca' (450 monthly searches), they're finding exactly what they need. This is precision targeting, not awareness marketing.

For SaaS founders and product managers, TBC is a masterclass in focused B2B strategy. They don't try to be everything to everyone. Their website isn't a content marketing machine—it's a digital business card for a $7.5B operation. The 2,577 monthly visits aren't a failure to scale; they're the result of perfect market fit. When you own the market, you don't need to shout. You just need to be findable when it matters.