tcby.com
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TCBY: The $140M Yogurt Giant
Analyzing the digital footprint of a legacy frozen dessert brand
In a market saturated with health fads and boutique brands, TCBY's $139.7M revenue proves the enduring power of legacy. But their digital presence—garnering 25,543 monthly visits—reveals a brand caught between nostalgia and the modern web.
"They aren't selling yogurt; they're selling a 40-year-old feeling of 90s indulgence with a 'healthy' halo."
The Search Moat
TCBY benefits from massive brand equity. 'TCBY' alone commands 7,570 monthly searches, anchoring the top of the funnel. However, the real opportunity lies in 'froyo near me' (3,970 volume) and 'tcby near me' (480 volume). The data suggests a heavy reliance on high-intent, local discovery rather than national brand storytelling.
The Traffic Paradox
With 25,543 monthly visits, the volume is modest for a brand with 414 employees. Yet, the mix is telling: 57% organic vs. 33% direct. This indicates a brand that is discoverable but not necessarily a daily destination. It's a 'search and go' model, where the website functions as a utility locator rather than an engagement hub.
The tech stack reveals a pragmatic approach. They lean on jQuery, Bootstrap, and Tailwind CSS—a blend of legacy and modern utility frameworks. It's not cutting-edge, but it's functional. However, the lack of structured data or rich metadata visible in the raw data suggests a missed opportunity for rich snippets in local search results.
- Brand Legacy: Dominates search volume for its own name (7.5k/mo).
- Local Intent: 57% of traffic is organic, driven by location-based queries.
- Tech Stack: A hybrid of jQuery and Tailwind CSS—functional but dated.
- Revenue Reality: $139.7M revenue vs. 25k visits suggests massive offline conversion or franchise operations.
The Utility Playbook
TCBY's digital strategy is minimalist: be the map, not the magazine. For investors and founders, this is a case study in how legacy brands survive online—by letting the product (and the search volume) do the talking.
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5 keywordsHow is Tcby's SEO?
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Home - TCBY
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About tcby.com
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Technology Stack
tcby.com uses 17 technologies across their website including AccessiBe, Google Fonts, reCAPTCHA, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
tcby.com receives approximately 25.5K monthly visitors and ranks #1,019,229 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:20 on the site.
The majority of tcby.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tcby.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tcby.com directly at https://tcby.com.