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TDC Erhverv: The Danish Telecom Giant's Digital Rebrand
A 175-year legacy pivots to cloud, AI, and enterprise services. Is it enough?
TDC isn't just a telecom provider; it's the infrastructure backbone of Denmark. But with a Trustpilot rating of 1.8/5 and zero reported website traffic, the transition from legacy copper wires to digital-first enterprise solutions is proving to be a turbulent journey.
"In the race for digital dominance, a 175-year history is often a liability, not an asset."
The Infrastructure vs. The Brand
TDC Erhverv sits at the intersection of legacy and innovation. While they own the physical 'Danmarks bedste mobilnet' (Denmark's best mobile network), their digital footprint is surprisingly fragile. The raw data shows a disconnect: a massive telecom infrastructure reduced to a website with zero measurable organic traffic. This suggests a heavy reliance on B2B contracts and direct sales, bypassing the digital funnel entirely.
The Trust Gap
The numbers tell a brutal story. With a 1.8/5 rating on Trustpilot across 111 reviews, customer sentiment is critically low. For a company pivoting to 'fremtidssikrede arbejdsplads' (future-proof workplaces), this reputation gap is their biggest hurdle. It’s not about the technology stack—which is modern with Tailwind, Vite, and PWA capabilities—it’s about the customer experience failing to translate from code to satisfaction.
The brand's visual language suggests a shift toward modernity. Headlines like 'TDC Erhverv X Gefion' hint at strategic partnerships, while the emphasis on 'Fri data hele vinteren' (Free data all winter) indicates a fight for market share in a saturated space. Yet, the digital breadcrumbs lead nowhere: GitHub privacy statements and Citrix legal pages masquerade as 'about' and 'docs' pages. This is a company still figuring out its digital identity.
- The 'Danmarks bedste mobilnet' claim is their strongest competitive moat.
- Digital transformation is evident in their tech stack (Vite, PWA) but invisible in traffic metrics.
- Customer satisfaction is a critical risk factor with sub-2.0 ratings.
- The pivot from consumer telecom to enterprise solutions (Erhverv) is their strategic focus.
The Verdict: A Sleeping Giant?
TDC Erhverv has the infrastructure and the tech stack, but lacks the digital traction. The opportunity lies in bridging the gap between their physical network dominance and their online reputation.
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TDC Erhverv
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Reviews (3)
Very good on understanding the needs …
Very good on understanding the needs and timely support
furniture delivery
Called before arriving, very fast polite and efficient on sofa delivery. many thanks Mark and Ted
Bad customer service
3 months ago I wanted to get internet from TDC. It didn't work due to rude and unprofessional personnel. Three months later I still get get phone calls from 45 20 90 61 60 and each time I ask TDC personnel to speak English they laugh in a rude manner and hang up. I have managed to block that number on my phone because customer service in TDC doesn't react on my request of crossing me off from they customer list. I'll never get any service from them, rather overpay to any other provider
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TDC Erhverv
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tdc.com uses 21 technologies across their website including Wistia, HSTS, Squarespace, and more.
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Wistia
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HSTS
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Squarespace
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DoubleClick Floodlight
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Netlify Forms, Typeform
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Magento
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tdc.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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