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TeachMeTo: The $12.5M Secret to Scaling Sports
How a 78-person team is disrupting private coaching with a marketplace playbook
In a world of complex booking platforms and impersonal group classes, TeachMeTo cuts through the noise with a brutalist promise: find the best private sports lessons near you. It's not just a booking engine; it's a liquidity engine for the fragmented $100B+ sports instruction market.
"TeachMeTo isn't selling lessons; they're selling frictionless discovery for the analog world of private coaching."
The Growth Trajectory
With $7.5M in funding and a lean team of 78, TeachMeTo is executing a classic marketplace playbook: aggregate supply (coaches) and demand (learners) in fragmented local markets. Their 48% organic search traffic reveals a powerful SEO moat—they're capturing intent for 'golf lessons near me' and 'pickleball coaches' at scale, turning generic queries into high-value bookings.
The User Playbook
The traffic split is telling: 48% organic search vs. 41% direct. This signals high intent and repeat usage. Users aren't stumbling upon TeachMeTo; they're searching for it by name ('teachmeto' has 1,020 monthly searches). This brand affinity is the holy grail for marketplaces—it means they've moved from transactional discovery to habitual utility.
The tech stack is pragmatic: Tailwind CSS for speed, PWA for mobile retention, and Google Analytics for optimization. But the real magic is in the business model. They're not just aggregating coaches; they're standardizing the chaotic local lesson economy into a trusted, reviewable, bookable product.
- SEO Moat: Dominating long-tail keywords like 'vinny links golf lessons' (530 volume) and 'la fitness sunset place trainers'
- Category Expansion: Starting with golf/tennis and expanding into pickleball (430 monthly searches) shows adaptive market capture
- Direct Traffic Strength: 41% direct traffic indicates strong brand recall and repeat usage
The Verdict: A Marketplace Playbook for Analog Services
TeachMeTo proves that the most defensible businesses often solve the unsexy problem of connecting fragmented local supply with latent demand.
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Find the best Golf, Tennis, Pickleball lessons near you | TeachMeTo
Discover the easiest way to learn something new with private lessons tailored for all ages and skills
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About teachme.to
Discover the easiest way to learn something new with private lessons tailored for all ages and skills
Company Overview
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Technology Stack
teachme.to uses 24 technologies across their website including HSTS, Amazon S3, Amazon Web Services, Customer.io, and more.
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, Vercel
Email Marketing
Customer.io
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, TikTok Pixel +2 more
Analytics & Marketing
PostHog, Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
teachme.to receives approximately 64.3K monthly visitors and ranks #448,799 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:26 on the site.
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