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Covenant: The Anti-Amazon for Tabletop
A $1.8M revenue boutique proving that curated community beats algorithmic scale
While Amazon dominates everything, Covenant has built a thriving $1.8M business by doing the opposite: refusing to be a generic marketplace. They aren't just selling games; they're selling a curated, effortless experience for serious tabletop gamers who value curation over endless choice.
"Their secret weapon isn't inventory—it's the subscription model that turns casual buyers into loyal subscribers."
The Community-First Model
With 155 Trustpilot reviews and a near-perfect 4.9/5 rating, Covenant has achieved what most e-commerce sites dream of: genuine community loyalty. Their traffic split is telling—50% direct traffic vs. 32% organic search. That's not SEO magic; that's brand strength. People don't stumble upon Covenant; they seek it out. This is the hallmark of a business that has transcended transactional relationships to become a destination.
The Subscription Edge
In an industry where games collect dust on shelves, Covenant's subscription service is their moat. Look at their keyword data: 'sorcery tcg' (5,840 monthly searches) and 'earthborne rangers' (6,180) aren't generic terms—they're specific game titles. This reveals their strategy: they don't compete on broad 'board games' terms; they dominate the niches of games people are actively searching for, then convert them into subscribers who trust Covenant to deliver the next hit.
The tech stack tells a story of modern efficiency. Built on Next.js and Vercel with Tailwind CSS and DaisyUI, their stack is optimized for speed and conversion. This isn't a legacy platform; it's a lean, mean e-commerce machine built by developers who understand that milliseconds matter in cart abandonment. With only 13 employees generating $1.8M, their tech-driven efficiency is clear: $138K revenue per employee.
- Direct traffic (50%) beats organic (32%)—a sign of strong brand recall
- Niche keyword dominance over generic 'board game' terms
- Subscription model creates predictable recurring revenue
- Lean operations: 13 employees vs. $1.8M revenue
- Trustpilot perfection: 4.9/5 with 155 reviews
The Future is Curated, Not Crowded
Covenant proves that in e-commerce, depth beats breadth. They're not fighting Amazon—they're building a moat Amazon can't cross.
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Covenant | Tabletop Game Store & Game Subscription Service
Covenant is a premium online and local store with the best game subscription service in the industry - so you can keep playing, effortlessly.
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Reviews (20)
Feels good to shop here
TC has been offering services that make TCG purchasing easier and more streamlined. Their subscription service is a fantastic fire-and-forget way to buy upcoming releases. They are transparent about what you are getting, guarantee their supply (you won't get your order cancelled out from under you!), and ship in a timely, cost-effective manner. If you get overwhelmed by upcoming release dates and limited offer windows you can just subscribe and put it out of your mind. Then all you have to do is open the box when it arrives at your door. Most importantly, the folks at TC are engaged with the games and the community that plays them. They've managed to combine their business with their hobby in a positive way that helps them anticipate and deliver what the community is looking for. They highlight the games they find entertaining and play them for hours on stream, so it's never about moving product, or dumping things they're stuck with.
Without Peer
The whole experience with Covenant from start to finish is wholesome and happy! The website is straightforward, gorgeous and informative; blogs, podcasts or videos point you to anything you need to know; the purchase and subscription processes are amazing; and every delivery feels personal. 10/10 team!
Great Experience
I been a subscriber for while to multiple product lines. They always delivery. Love what they re doing in the indie publishers space.
Great company that provides a timely…
Great company that provides a timely experience with great customer service!!!
TC are pillars in the gaming industry
TC are pillars in the gaming industry. From in depth insights to how to play to their online store. They set the standard in every way, delivering high value content and excellent customer service. You can't go wrong ordering from this group and rest assured if they are selling it they believe in it. Sup fellas!
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About teamcovenant.com
Covenant is a premium online and local store with the best game subscription service in the industry - so you can keep playing, effortlessly.
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Technology Stack
teamcovenant.com uses 8 technologies across their website including HSTS, Vercel, Lazy Loading, Priority Hints, and more.
Security
HSTS
Cloud & Hosting
Vercel
Performance
Lazy Loading, Priority Hints
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
teamcovenant.com receives approximately 48.3K monthly visitors and ranks #648,277 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:07 on the site.
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