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The Utah Tech Scene's Unlikely Kingmaker
How a 30-person newsroom quietly dominates Utah's startup narrative
In a world obsessed with global tech giants, TechBuzz News has built a $3.5M business by doing the opposite: obsessively covering the Utah tech ecosystem. While Silicon Valley commands headlines, TechBuzz commands the conversation in America's fastest-growing tech state.
"They don't chase Silicon Valley trends—they report on the companies building the next unicorn in Utah's backyard."
The Niche That Built an Empire
TechBuzz News isn't trying to be TechCrunch. With just 424 monthly visits, they've built a hyper-focused, high-value audience. This isn't a traffic play—it's a precision instrument for Utah's tech community. Their 30-person team covers everything from SaaS startups to enterprise software, creating a local news monopoly that larger publications can't replicate.
The Growth Strategy
While most media companies chase viral content, TechBuzz has mastered the art of local authority. Their 52% undefined country traffic suggests they're capturing international interest in Utah's tech scene. The mix of Tailwind CSS, Vite, and Cloudflare shows they're building for speed and developer credibility—a signal to their tech-savvy audience that they understand modern web development.
The leadership team of Austin Craig and Mark Tullis isn't just reporting on Utah tech—they're embedded in it. As co-founders who also serve as editors, they have insider access that external journalists can't match. This dual role creates a feedback loop: they understand what founders need to know, and they deliver it with the credibility of insiders.
- Revenue-focused model ($3.5M from 30 employees = $116K/employee)
- Dominant local search presence in Utah's tech ecosystem
- Multi-platform presence (Twitter, LinkedIn, Instagram, Facebook)
- Modern tech stack optimized for developer audience
- Editorial leadership from within the community
The Lesson for Founders
Sometimes the most powerful businesses aren't the loudest—they're the ones that own a specific geography so completely that they become indispensable to it.
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TechBuzz News covers Utah's Tech and Entrepreneurship Community - Utah Tech News
Shining a spotlight on Utah's tech and startup community
TechBuzz News
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About techbuzz.news
Shining a spotlight on Utah's tech and startup community
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techbuzz.news uses 15 technologies across their website including Google Fonts, Ghost, jsDelivr, and more.
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techbuzz.news receives approximately 424 monthly visitors and ranks #11,579,281 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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