techchoice.com
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TechChoice: The Quiet Giant of IT Infrastructure
A 10-person powerhouse serving enterprise IT leaders with $0.9M in revenue
In a world obsessed with hypergrowth startups, TechChoice operates with surgical precision. With just 10 employees generating nearly $1M in revenue, they've carved out a niche serving IT leaders through complex infrastructure initiatives. This isn't a scaling story—it's a specialization story.
"TechChoice isn't chasing scale—they're chasing the right clients."
The Human-First Enterprise Model
With Paul Storella at the helm as President and Founder, TechChoice operates like a boutique consultancy rather than a tech platform. The team includes Alejandro Perez (Customer Experience), Allyson Ehrlich-Mitchell (Enterprise Technology Advisor), and Sara Vray (Operations). This isn't a company built on automation—it's built on deep relationships. Their 42% direct traffic share proves their clients know exactly where to find them.
The Masergy Play
TechChoice's entire keyword universe appears to revolve around 'masergy phones'—a single, high-intent search term. This suggests either extreme niche focus or a strategic partnership with Masergy (now part of Singtel). For a company with $0.9M revenue, dominating a single vertical is smarter than competing broadly. They're not playing SEO games—they're solving specific problems for specific buyers.
The tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap, and Google Analytics. No fancy React frameworks or bleeding-edge tech. This is a company that prioritizes functionality over flash, likely because their clients care more about reliability than cutting-edge interfaces. The presence of Priority Hints and Lazy Loading shows they understand performance optimization for enterprise buyers who won't tolerate slow load times.
- Revenue-per-employee ratio of $90K—indicating high-touch, consultative sales
- Zero organic keyword data beyond 'masergy phones' suggests intentional niche focus
- 100% traffic from undefined geography hints at domestic US enterprise focus
- LinkedIn and Twitter presence indicates B2B relationship building over mass marketing
The Anti-Startup Success Story
TechChoice proves that in B2B services, depth beats breadth. They're not building a platform—they're building trust with IT leaders who need problems solved, not products sold.
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Empowering IT Leaders. Driving Results. - TechChoice
TechChoice is a committed partner to IT leaders and their strategic IT planning and complex infrastructure initiatives.
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About techchoice.com
TechChoice is a committed partner to IT leaders and their strategic IT planning and complex infrastructure initiatives.
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Technology Stack
techchoice.com uses 20 technologies across their website including Vimeo, Font Awesome, PHP, and more.
Video
Vimeo
Fonts
Font Awesome
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PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
techchoice.com receives approximately 1.3K monthly visitors and ranks #8,388,006 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:04 on the site.
The majority of techchoice.com's traffic comes from .
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