In a plot twist that would make any product manager sweat, tedxbrussels.eu—a domain originally associated with the global TEDx movement—now sells solutions for 'vocht in huis' (damp in the house). This isn't a branding experiment; it's a full-scale pivot from spreading ideas to fighting rising damp.

"They traded TED Talks for water talks—this is the most audacious domain pivot in European tech history."

The absence of traffic data is the most telling metric. With zero organic search traffic and no global ranking, this isn't a business that found product-market fit through SEO or content marketing. The revenue exists in the real world, but the digital presence is a ghost town. This suggests either a hyper-local business relying entirely on word-of-mouth, or a company that acquired a premium domain but hasn't executed on the digital strategy.

• Pivoted from TEDx (ideas) to moisture control (construction)
• Uses enterprise-grade web tech for a local service business
• Revenue exists but digital footprint is essentially zero
• Operates in Belgium but with no clear local SEO strategy