While the global mental health tech market is saturated with apps, Telavita is executing a ruthless B2B-first strategy in Brazil that most Western startups would envy. They're not chasing individual subscriptions—they're selling directly into the enterprise, and the numbers prove it works.

"In a market where 'psicólogo online' gets 12,700 monthly searches, Telavita owns the conversation by being the platform employers choose—not the one individuals stumble upon."

The tech stack tells the story of a sophisticated growth machine. Ant Design and shadcn/ui suggest a modern React frontend—likely built for speed and scalability. Google Analytics, Tag Manager, and Clarity provide the data infrastructure to optimize conversion at every touchpoint. The Facebook Pixel and LinkedIn Insight Tag aren't for brand awareness—they're for retargeting enterprise decision-makers who visit the site but don't convert immediately. This is a company that spends heavily on performance marketing, but only where it matters: B2B lead gen.

• B2B-first model creates predictable, high-margin revenue (enterprise contracts vs. churn-prone individual subscriptions)
• Clinical depth via long-tail content strategy builds trust with HR departments and employees alike
• 273-person team indicates they're past product-market fit and scaling operations aggressively
• Strong direct traffic (43%) proves brand equity in the Brazilian corporate sector