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TenantBase: The Unsexy SaaS Giant You Haven't Heard Of
How a 28-person team is quietly disrupting commercial real estate with $2.1M revenue and a cult-like following
While everyone chases AI hype, TenantBase is building a cash-flowing empire in the unsexy trenches of commercial real estate. With just 28 employees, they're generating $2.1M in revenue and earning a near-perfect 4.9/5 rating from 939 reviews—proving that boring industries are where the real money is made.
"They don't need a massive team when they've built a product that sells itself through word-of-mouth and search intent."
The Bootstrapped Mindset
With $10.7M in funding but only 28 employees, TenantBase runs incredibly lean. That's $382K per employee in funding, yet they're generating $75K revenue per employee. Compare this to typical SaaS ratios—they're either wildly efficient or playing a different game entirely. The 47% organic traffic share suggests they've cracked the code on commercial real estate SEO that competitors can't replicate.
The Search Moat
Their top keywords reveal the playbook: 'tenantbase' (240 volume), 'tenantbase brokers' (240), and hyper-local terms like 'tucson office space for rent' (170). This isn't accidental—it's a deliberate strategy to own the long tail of commercial real estate searches. When someone searches 'forest lake towers office building' (230 volume), TenantBase is there. That's not marketing; that's infrastructure.
The 90.4% traffic concentration in 'undefined' (likely US domestic) suggests they've barely scratched the surface internationally. But that's not a weakness—it's a massive upside. They've dominated their home turf without trying, and with a 4.9/5 Trustpilot rating, they have the trust capital to expand when ready.
- Elite product-market fit: 939 reviews at 4.9/5 is nearly impossible to fake
- Capital efficiency: $2.1M revenue from 28 people means no bloat
- SEO moat: Ranking for hyper-specific commercial real estate terms
- Strong leadership: Co-founders from real estate tech (Bennett Washabaugh, Andy Kish)
- Trust as currency: Reviews suggest they're the 'safe choice' in a risk-averse industry
The Quiet Giant Thesis
TenantBase proves that in B2B SaaS, depth beats width. They don't need to be everywhere—they just need to own the moments that matter for commercial real estate decisions. With 28 people and $2.1M revenue, they're building a moat one search term at a time. The question isn't whether they'll scale; it's how big they get before anyone notices.
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Reviews (20)
Great commercial realtor
Rocco worked very hard to find me the proper space. The space I needed for my business is a bit unusual, and he sought out several opportunities and ultimately found me a great spot within my budget.
Communication was excellent and making me feel as if the team was putting my interest first.
Communication was excellent and was open to showing me over 30 possible lease locations on 4 or 5 days. Never felt rushed and was always honest about finding the right location. I first started with Woody and had a great experience with him as well. Dennis was very helpful with the final lease negotiation as well fighting for my interests.
Daniel was great
Daniel was great! Very attentive to what I was looking for and getting me the info that I would request in a timely manner. Was also quick about getting appointments set up for viewings. Walked me through the paperwork part of things and took care of all the negotiating. Would recommend Daniel to anyone looking for Office/Shop space.
Daniel was very attentive and quick on…
Daniel was very attentive and quick on showing us properties. The process was seamless and he made everything easy.
very diligent
very diligent, returns calls right away. always available. great personality
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About tenantbase.com
Company Overview
Technology Stack
tenantbase.com uses 21 technologies across their website including Font Awesome, Sentry, Django, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Backend Frameworks
Django
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
tenantbase.com receives approximately 24.6K monthly visitors and ranks #903,524 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:06 on the site.
The majority of tenantbase.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tenantbase.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tenantbase.com directly at https://tenantbase.com.