tencate.com
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TenCate: The Hidden Industrial Giant
A 300M revenue heavyweight with a digital footprint smaller than a startup blog
In the shadow of flashy SaaS unicorns sits Royal TenCate—a 300M revenue industrial behemoth with a website that looks like it was built in 2012. This isn't a tech company trying to be cool; it's a legacy player that dominates in the physical world while barely existing in the digital one.
"When your direct traffic (56%) exceeds organic search (29%), you're not building a brand—you're maintaining a legacy."
The Anti-Digital Playbook
TenCate operates in heavy industry and engineering, where relationships trump SEO and specs beat social media. With only 4,241 monthly visits, their digital presence is practically invisible—yet they generate $300M annually. This reveals a fundamental truth: some businesses don't need digital marketing because their customers are already locked in through decades of industrial relationships.
The Traffic Paradox
The numbers tell a story of digital neglect. 56% of traffic comes directly to tencate.com—meaning employees, partners, and existing customers type the URL directly. Only 29% comes from organic search. For context, healthy B2B sites typically see 40-50% organic traffic. This isn't a growth strategy; it's a legacy dependency.
Their tech stack reads like a time capsule: Swiper, Tailwind CSS, Bootstrap, and lazy loading. It's the digital equivalent of a factory that's been upgraded piecemeal over decades—functional but not optimized. The fact that they rank for 'tencate' (1,690 monthly searches) and 'grass company' (360 searches) suggests their brand recognition is strong in niche industrial circles but invisible to the broader market.
- Revenue-to-traffic ratio is alarmingly high: $70,800 per monthly visitor
- Top keywords are brand terms, not solution searches—no inbound lead generation
- CEO Jan Albers leads a 868-person company with a digital presence smaller than a Series A startup
- Geographic data is 'undefined'—their analytics infrastructure is as outdated as their website
The Ultimate Industrial Paradox
A 300M company that proves you can dominate industries without dominating search rankings
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Royal TenCate
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About tencate.com
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Technology Stack
tencate.com uses 5 technologies across their website including Lazy Loading, Twitter Cards, Bootstrap, Tailwind CSS, and more.
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Traffic & Audience
tencate.com receives approximately 4.2K monthly visitors and ranks #3,952,744 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:55 on the site.
The majority of tencate.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tencate.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tencate.com directly at https://tencate.com.