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tended.co.uk
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tended.co.uk

23 technologies
VerifiedGrowingVisit2.8K/mo$13M3923 Tech12 Leads
Deep Dive

Tended: The Hardware Bet on Rail Safety

A 39-person team taking on preventable accidents with geofencing tech

In an industry where a single misstep can be fatal, Tended is betting that location intelligence will save lives. This isn't just another SaaS dashboard—it's hardware-first safety tech built directly into the UK rail infrastructure.

39
employees
$12.5M
annual revenue
55%
organic search traffic
2,785
monthly visits

"Tended isn't chasing vanity metrics—they're building moats in high-risk industries where failure isn't an option."

The Network Rail Validation

Being 'developed with Network Rail and approved for use on UK rail infrastructure' is more than a credential—it's a hard barrier to entry. While competitors sell software, Tended sells certified safety protocols that work offline in tunnels and under bridges. Their 39-person team punches above weight because they've solved the integration challenge that stops most hardware startups.

The Traffic Paradox

With only 2,785 monthly visits, their traffic looks anemic until you understand their model. This isn't a volume play—it's a precision tool. The 55% organic search traffic shows decision-makers are actively searching for rail safety solutions, not stumbling upon them. They're not optimizing for clicks; they're optimizing for contracts.

The keyword data reveals their positioning strategy: 'geofencing' (14,000 monthly searches) is their category anchor, while 'rail calendar' and '2026 railway calendar' show they're capturing industry-specific workflows. This isn't accidental—it's a deliberate wedge into rail operations that expands outward.

  • Hardware-first approach creates defensible moats in regulated industries
  • Network Rail partnership provides instant credibility and market access
  • Niche focus (rail) allows for deep domain expertise before horizontal expansion
  • Revenue-to-employee ratio ($320k/employee) suggests high-margin enterprise sales
Doesn't chase mass-market traffic
Builds deep regulatory compliance moats
Avoids generic SaaS features
Creates hardware-software lock-in
Resists horizontal expansion too early
Targets high-value, low-churn enterprise contracts

The Real Play: Infrastructure as a Service

Tended is quietly building the safety layer for industrial IoT—starting with rails, but built for every high-risk worksite.

What tech stack does Tended use?

45 detected
Programming Languages1
Privacy & Consent1
Marketing Automation1
Customer Support1
A/B Testing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics22
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
M
Microsoft Ads (Bing)
I
Intercom
H
HubSpot
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
G
Google Static
G
Google AdSense
L
LinkedIn Insight Tag
H
Hotjar
H
HubSpot
L
LinkedIn
A
Analytics Service
T
Tracking Pixel
I
Intercom
G
Google Analytics

How much traffic does Tended get?

Traffic & Engagement

2.8K
Monthly Visits
2.1
Pages/Visit
0:33
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend+13%
2.5K
Oct 2025
Oct
2.1K
Nov 2025
Nov
2.8K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
32%
Social
4%
Referrals
8%
Email
0%
Paid
1%

Where is Tended's audience located?

🌍100.0%

What keywords does Tended rank for?

5 keywords
1rail calendar160 vol
2tended1.4K vol
3geofencing14.0K vol$8.79
4matt cummins370 vol
52026 railway calendar270 vol

How is Tended's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6304933036fae02103c30caf/6304981b8943610f35cd875e_Group%201548%20(1)-min.png

Meta Tags

title56 chars

Transforming safety across high-risk industries - Tended

description157 chars

Put an end to preventable worksite accidents with Tended’s geofencing technology. Developed with Network Rail and approved for use on UK rail infrastructure.

languageEN

H1 Tags

h1Trusted by industry leaders
h1Increase location awareness on your worksites
h1Book a demo

Who works at Tended?

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What do customers think of Tended?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tended

What is Tended's Revenue?
Tended generates approximately $13M in annual revenue. With 39 employees, that's $320,000 per employee.
What does Tended do?
Put an end to preventable worksite accidents with Tended’s geofencing technology. Developed with Network Rail and approved for use on UK rail infrastructure.
How fast is Tended growing?
Tended employee count has changed by 3% year over year.
What technologies does Tended use?
Tended uses 23 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, reCAPTCHA, PHP.
Who are Tended's competitors?
Tended's main competitors include VITURE, STLTH, ACCES I/O Products, Cornell Cup Robotics, Pure Storage. These companies operate in similar markets and compete for the same customer base.

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How to contact Tended?

What are Tended's key pages?

Export tended.co.uk Data

Download the complete tech stack, analytics, leads, and company data for tended.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About tended.co.uk

Put an end to preventable worksite accidents with Tended’s geofencing technology. Developed with Network Rail and approved for use on UK rail infrastructure.

Company Overview

tended.co.uk
Website
#5,537,112
Global Rank
2.8K
Monthly Visitors
23
Technologies
12+
Employees

Contact tended.co.uk

Technology Stack

tended.co.uk uses 23 technologies across their website including Google Fonts, HSTS, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

Iubenda

Traffic & Audience

2.8K
Monthly Visits
48%
Bounce Rate
2.1
Pages/Visit
0:33
Avg. Duration

tended.co.uk receives approximately 2.8K monthly visitors and ranks #5,537,112 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.

The majority of tended.co.uk's traffic comes from .

Frequently Asked Questions

What is tended.co.uk?
Put an end to preventable worksite accidents with Tended’s geofencing technology. Developed with Network Rail and approved for use on UK rail infrastructure.
What technologies does tended.co.uk use?
tended.co.uk uses 23 technologies including Google Fonts, HSTS, reCAPTCHA, and 17 more. View the full tech stack analysis above.
How do I contact tended.co.uk?
You can contact tended.co.uk via email at [email protected] or through their contact page.
What are tended.co.uk's social media accounts?
tended.co.uk is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is tended.co.uk hiring?
Check tended.co.uk's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is tended.co.uk?
tended.co.uk receives approximately 2.8K monthly visitors and ranks #5,537,112 globally. Traffic is growing by 35.7% month-over-month.

Related Searches

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This page provides publicly available information about tended.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tended.co.uk directly at https://tended.co.uk.