terc.edu
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TERC: The STEM Education Brain Trust
A 60-year non-profit disrupting STEM learning with data and research
While Silicon Valley chases AI hype, TERC has spent 60 years quietly building the intellectual infrastructure for STEM education. They don't build apps—they build the pedagogical frameworks that determine how millions of children learn math and science.
"They aren't selling software—they're selling the science of learning itself."
The Hidden Curriculum Architects
TERC operates as a non-profit research institute disguised as an education company. With 187 employees and $21M in revenue, they've built a sustainable model where grants and partnerships fuel research that informs curriculum standards nationwide. Their top keyword 'fleens zoombinis' (190 monthly searches) reveals their secret weapon: they create the intellectual property that others commercialize.
The Traffic Paradox
Despite being a non-profit, TERC commands 26,437 monthly visits with 51% coming from organic search—no small feat in education. Their traffic distribution shows a mature, authority-driven presence rather than viral growth. The 'undefined' country data suggests their influence transcends borders, with educational frameworks licensed globally.
What makes TERC unique is their position as the R&D arm of STEM education. While companies like Khan Academy or Duolingo build consumer products, TERC builds the underlying research that makes those products effective. They're the think tank behind the tools, the science behind the software.
- Founded in 1965, pre-dating the modern ed-tech boom by 50 years
- Core technology stack includes jQuery, Tailwind CSS, and Bootstrap—proving they prioritize function over flash
- Their blog (blog.terc.edu) serves as a research dissemination platform, not just marketing
- Social presence spans YouTube, LinkedIn, and Instagram—unusual for a research org
The Infrastructure Play
TERC proves that in education, the most valuable companies aren't the ones with the flashiest UI—they're the ones with the deepest research. For investors looking beyond SaaS metrics, TERC represents the intellectual capital that powers the entire STEM ecosystem.
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https://www.terc.edu/wp-content/uploads/2023/01/TERC-Impact-Report.jpeg
Meta Tags
TERC - Innovative Solutions for STEM Education | Because math and science build futures
TERC is a non-profit organization comprised of math, science education and research experts dedicated to advancing STEM learning for all through creative problem-solving and innovative solutions.
TERC - Innovative Solutions for STEM Education
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About terc.edu
TERC is a non-profit organization comprised of math, science education and research experts dedicated to advancing STEM learning for all through creative problem-solving and innovative solutions.
Company Overview
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Technology Stack
terc.edu uses 30 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, hCaptcha, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Traffic & Audience
terc.edu receives approximately 26.4K monthly visitors and ranks #1,184,060 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:20 on the site.
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