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The eDiscovery Giant in Games Clothing
How TERIS built a $59M litigation support empire while the internet thinks it sells games
In a world where domain names are currency, TERIS.com operates a $59.1M information governance empire while being misclassified by the industry as a 'games' company. This isn't a branding failure—it's a strategic moat built on 28 years of legal tech dominance that most competitors can't see.
"The most successful legal tech companies don't optimize for web traffic—they optimize for case outcomes and client retention."
The Invisible Enterprise
TERIS operates with enterprise-scale revenue ($59M) but startup-level web visibility (2,697 monthly visits). This inverse relationship reveals their true customer acquisition strategy: they're not playing the SEO game. Their 47% direct traffic suggests a captive enterprise client base that types 'teris.com' directly into their browser—a hallmark of sticky B2B relationships. While competitors chase keywords, TERIS owns the relationship.
The Keyword Paradox
Their top organic keyword is 'teris' (8,570 monthly searches)—a vanity metric that actually proves brand dominance. But the real story lives in the long tail: 'frcp rule 16' (450 searches) and 'ediscovery-related certifications' (300 searches). They're not competing for generic traffic; they're capturing legal professionals searching for specific compliance knowledge. This is content marketing for the 1% of attorneys who matter.
The tech stack tells another story of strategic restraint. jQuery, Tailwind, Bootstrap—these aren't bleeding-edge frameworks, but they're battle-tested. In legal tech, reliability trumps innovation. TERIS isn't chasing the latest JavaScript framework; they're building systems that courts trust. The absence of React or Vue isn't a weakness—it's a signal they prioritize stability over flash.
- Enterprise retention: 47% direct traffic indicates clients who return without marketing
- Niche keyword capture: Ranking for 'frcp rule 16' shows deep legal domain expertise
- Social proof vacuum: No Trustpilot reviews suggests they're not competing on public reviews
- LinkedIn dominance: 241,431 company ID indicates serious enterprise presence
The Silent Giant's Playbook
TERIS proves that in B2B legal tech, revenue doesn't follow traffic—it follows trust. Their 'games' misclassification is the ultimate camouflage: while the internet debates their identity, they're quietly winning cases and collecting enterprise contracts. For founders: sometimes the best moat is being misunderstood.
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Home | TERIS
In a world of eDiscovery, learn what sets us apart LEARN MORE Built on Experience, Powered by Technology TERIS is a full-service information governance and litigation support services provider. Founded in 1996, TERIS serves clients both within the U.S. and internationally. Why TERIS? Services & Solutions TERIS Litigation Support TERIS works with leading
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About teris.com
In a world of eDiscovery, learn what sets us apart LEARN MORE Built on Experience, Powered by Technology TERIS is a full-service information governance and litigation support services provider. Founded in 1996, TERIS serves clients both within the U.S. and internationally. Why TERIS? Services & Solutions TERIS Litigation Support TERIS works with leading
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teris.com uses 13 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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teris.com receives approximately 2.7K monthly visitors and ranks #6,125,991 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:35 on the site.
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