textilwirtschaft.de
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TextilWirtschaft: Germany's Textile Powerhouse
How a niche B2B publisher commands a $26.9M revenue empire
In a world obsessed with mass-market fashion, TextilWirtschaft operates in the shadows of the industry, serving the executives who actually move the needle. With 118 employees and $26.9M in revenue, this isn't a media startup—it's a strategic intelligence machine for the European fashion elite.
"They don't chase clicks—they chase decision-makers. That's why they win."
The Power of Niche Authority
TextilWirtschaft doesn't try to be everything to everyone. Their 111,599 monthly visits come from a hyper-focused audience: industry professionals who need real data, not lifestyle fluff. The 55% organic traffic proves their content has staying power—people search for them specifically (1,020 monthly searches for 'textilwirtschaft') rather than stumbling upon generic fashion news.
The Traffic Paradox
Here's the kicker: 38% of traffic is direct. That means nearly 42,000 monthly visitors type textilwirtschaft.de directly into their browser. This isn't casual browsing—it's habitual consumption by professionals who treat this publication as essential business intelligence. The 78% undefined traffic suggests they dominate the German market so thoroughly that analytics can't even pinpoint the geography.
Their keyword strategy reveals surgical precision. While 'tw' gets 2.4M searches (likely brand confusion with other terms), their branded search 'textilwirtschaft' drives 1,020 qualified visits monthly. More telling is the long-tail strategy: 'ecommerce studie kaufabbrecher' (410 monthly searches) and 'textilwirtschaft 4 wochen kostenloser probebezug' show they're capturing professionals researching specific business problems, not just browsing headlines.
- Revenue-to-employee ratio of $228K suggests premium B2B subscription model
- Tech stack (jQuery, Bootstrap, Matomo) indicates mature, stable platform—no chasing trends
- Direct traffic dominance (38%) signals established brand authority in niche
- Top keywords focus on market studies and actionable business intelligence
The TextilWirtschaft Playbook: Own Your Niche, Own the Market
They prove that in B2B media, depth beats breadth every time. Revenue follows authority, not virality.
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https://www.textilwirtschaft.de/img/logo-og.png
Meta Tags
TextilWirtschaft | Nachrichten aus der Mode- und Textilbranche
Die TextilWirtschaft bietet Branchenprofis exklusive News, Berichte und Marktstudien aus den Segmenten Womenswear, Menswear, Urbanwear und Sport.
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About textilwirtschaft.de
Die TextilWirtschaft bietet Branchenprofis exklusive News, Berichte und Marktstudien aus den Segmenten Womenswear, Menswear, Urbanwear und Sport.
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textilwirtschaft.de Social Media
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Technology Stack
textilwirtschaft.de uses 12 technologies across their website including Leaflet, Mapbox, Font Awesome, PHP, and more.
Maps
Leaflet, Mapbox
Fonts
Font Awesome
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Analytics & Marketing
Matomo
Web Standards
Twitter Cards, RSS
Traffic & Audience
textilwirtschaft.de receives approximately 111.6K monthly visitors and ranks #357,717 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:57 on the site.
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This page provides publicly available information about textilwirtschaft.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit textilwirtschaft.de directly at https://textilwirtschaft.de.