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Batch: The Silent Giant of Party Planning
A $18M revenue powerhouse disrupting a $50B market with zero organic traffic
While everyone chases viral TikTok fame, Batch has quietly built an $18.1M revenue engine with 125 employees in the party planning space. They're solving a universal pain point—coordinating group events—yet their organic search footprint is virtually zero. This isn't a bug; it's a deliberate strategy.
"Batch isn't competing for search traffic—they're building a moat through direct user relationships and community-driven growth."
The Group Coordination Problem
Batch tackles the $50B+ event planning market by centralizing the chaos. Their platform handles shared itineraries, expense splitting, and vendor booking—all in one place. With 125 employees generating $18.1M in revenue, they're pulling ~$145K per employee, a strong efficiency ratio for a lifestyle app. The absence of organic traffic suggests they're either in early stages or focusing on direct sales and partnerships over SEO.
The Zero-SEO Paradox
Here's the provocative insight: Batch's complete lack of organic search traffic (0 monthly visits) might be their secret weapon. While competitors fight for keywords like 'party planning apps,' Batch appears to be building through direct channels—likely leveraging their social presence (TikTok, Instagram) and partnerships. Their tech stack (PWA, Vite, shadcn/ui) suggests a modern, mobile-first approach that prioritizes user experience over discoverability.
The company's leadership—Director of Finance Sean Peters and Member Experience Specialist Morgan Bergeron—signals a focus on operational excellence and customer satisfaction. Their contact emails reveal a 'themsteam.com' domain, suggesting they might be part of a larger parent organization or holding company structure, which could explain their ability to fund growth without traditional VC rounds.
- Revenue-per-employee of $145K indicates strong operational efficiency
- Modern tech stack (Vite, PWA, Tailwind) suggests rapid iteration capabilities
- Multi-platform social presence (TikTok, Instagram, LinkedIn) over SEO reliance
- Possible parent company structure (themsteam.com) provides financial stability
The Quiet Disruptor
Batch proves you can build a $18M business without playing the SEO game—if you solve a real problem better than anyone else.
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Batch | Party Planning Without the Headache
Life is hard, having fun shouldn't be. Create a shared itinerary, launch polls and chat, book top-tier experiences and even split the expenses—all in one place. No matter what kind of party you're planning, we make it easy to do fun sh*t with your friends.
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About thebach.com
Life is hard, having fun shouldn't be. Create a shared itinerary, launch polls and chat, book top-tier experiences and even split the expenses—all in one place. No matter what kind of party you're planning, we make it easy to do fun sh*t with your friends.
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Technology Stack
thebach.com uses 32 technologies across their website including ImageKit, Google Maps, Font Awesome, and more.
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ImageKit
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Google Maps
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Font Awesome
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Sentry
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PHP
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thebach.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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