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thebaynet.com
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thebaynet.com

21 technologies
VerifiedGrowingVisit492.5K/mo$4M3021 Tech3 Leads
Deep Dive

The BayNet: Local News Powerhouse

How a Maryland-focused news site built a $4.2M revenue engine with 500k monthly visits

While legacy media giants bleed subscribers, a hyperlocal news platform in Southern Maryland is quietly scaling to $4.2M in revenue. The BayNet isn't chasing viral headlines—it's dominating local search with 193K backlinks and a 51% direct traffic moat that national publishers would kill for.

492K
monthly visits
$4.2M
annual revenue
51%
direct traffic
193K
backlinks

"They're not just reporting news—they're engineering a local monopoly that scales from St. Mary's to Anne Arundel counties."

The Hyperlocal Strategy

The BayNet's genius is geographic precision. They own search results for five Maryland counties (St. Mary's, Calvert, Charles, Prince George's, Anne Arundel) where 93.1% of traffic comes from undefined sources—likely local residents searching for community news. While national outlets fight for generic 'medicaid' keywords (185K monthly volume), The BayNet dominates long-tail searches like 'baynet ricardo lyles colbert' (310 monthly volume) and 'leonard's grant' (730 monthly volume). This isn't SEO gaming; it's becoming the indispensable local utility.

Traffic Architecture

The 51% direct traffic rate is the real story. That's half a million monthly visits from users who type 'thebaynet.com' directly into their browser—a loyalty metric that signals habit formation. Compare this to their 35% organic search traffic: they're not just renting attention from Google, they're building a destination. With 193K backlinks, they've turned local reporting into a link magnet, creating a flywheel where each story strengthens their domain authority for the next one.

The tech stack reveals modern thinking: they use Vite for speed, Tailwind CSS for rapid UI iteration, and PWA capabilities for mobile-first readers. Their social presence is omnichannel—TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram—yet they maintain editorial focus. The 'Manage Your Privacy' H1 tag suggests they're thinking about data sovereignty, not just clicks. With 30 employees generating $4.2M, they're operating at $140K revenue per employee—a lean operation that would make any SaaS founder jealous.

  • 51% direct traffic signals habit formation, not just search dependency
  • 193K backlinks create a local news moat that's nearly impossible to replicate
  • $140K revenue per employee shows lean, efficient operations
  • Social ecosystem spans 7 platforms while maintaining editorial focus
Doesn't chase national viral stories
Owns local search for 5 Maryland counties
No paywall or subscription model visible
Builds direct audience relationships
Limited corporate funding transparency
Modern tech stack (Vite, PWA, Tailwind)

The Local News Blueprint

While others chase scale, The BayNet proves depth beats breadth. They've built a $4.2M business by being indispensable to their community—turning local reporting into a habit, not a headline.

What tech stack does Thebaynet use?

28 detected
Programming Languages1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google DoubleClick
G
Google AdSense
G
Google Tag Manager
G
Google Static
T
Tracking Pixel
G
Google Analytics

How much traffic does Thebaynet get?

Traffic & Engagement

587.9K
Monthly Visits
+50.3%
1.7
Pages/Visit
4:16
Avg. Duration
72%
Bounce Rate
Monthly Traffic Trend+67%
351.4K
Oct 2025
Oct
391.1K
Nov 2025
Nov
587.9K
Dec 2025
Dec

Rankings

#76,152
Global Rank
#17,824
United States Rank

Backlinks & Authority

193.1K
Backlinks
13.1K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
209.5K
Jul 2025
Jul
202.4K
Aug 2025
Aug
194.9K
Sep 2025
Sep
192.1K
Oct 2025
Oct
217.1K
Nov 2025
Nov
193.1K
Dec 2025
Dec

Search Traffic

Organic
89.2K

Top Organic Keywords

#1baynet
22,200 vol20.5%
#1thebaynet
6,600 vol6.1%
#1baynet news
5,400 vol5.0%
#1the baynet
4,400 vol4.1%
#1the baynet somd
2,900 vol2.7%

Where is Thebaynet's audience located?

🇺🇸United States98.0%
🇨🇦Canada1.0%
🇮🇳India0.6%
🇵🇭Philippines0.1%
🇵🇰Pakistan0.1%

Device Distribution

Desktop9.5%
Mobile90.5%

What keywords does Thebaynet rank for?

5 keywords
1baynet1.1K vol$3.58
2texas roadhouse375.9K vol$2.02
3medicaid185.1K vol$5.91
4baynet ricardo lyles colbert310 vol
5leonard's grant730 vol

How is Thebaynet's SEO?

Open Graph Image

OG Image preview
og:image

https://thebaynet.com/wp-content/uploads/2024/03/BayNet-Logo-PNG.png

Meta Tags

title35 chars

Southern Maryland News | The BayNet

description106 chars

Southern Maryland (MD) - News for St. Mary's, Calvert, Charles, Prince George's and Anne Arundel Counties.

languageEN-US

H1 Tags

h1Manage Your Privacy

Schema Types

UnknownWebPage

Who works at Thebaynet?

Loading leads...

What do customers think of Thebaynet?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Thebaynet

What is Thebaynet's Revenue?
Thebaynet generates approximately $4M in annual revenue. With 30 employees, that's $140,000 per employee.
What does Thebaynet do?
Southern Maryland (MD) - News for St. Mary's, Calvert, Charles, Prince George's and Anne Arundel Counties.
How fast is Thebaynet growing?
Thebaynet has grown by 50.3% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Thebaynet?
When visiting Thebaynet, visitors view an average of 1.7 pages per visit, and spend around 4:16 on the site, and the bounce rate is 72.0%.
How do people find Thebaynet?
498.7K people (85%) visit Thebaynet directly. 89.2K (15%) find them through organic search.
Who uses Thebaynet?
Thebaynet's top market is United States with 576.2K visitors (98.0%). Canada is 2nd with 5.8K (1.0%). India is 3rd with 3.6K (0.6%).
What technologies does Thebaynet use?
Thebaynet uses 21 technologies across their website including Video, Security, Programming Languages. Key technologies include YouTube Embed, HSTS, reCAPTCHA, PHP.
Who are Thebaynet's competitors?
Thebaynet's main competitors include Frederick News-Post, TheBAYNET.com, Herald-Mail Media, Baltimore City Paper, The Baltimore Sun Company. These companies operate in similar markets and compete for the same customer base.

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About thebaynet.com

Southern Maryland (MD) - News for St. Mary's, Calvert, Charles, Prince George's and Anne Arundel Counties.

Company Overview

thebaynet.com
Website
news_and_media
Industry
#114,811
Global Rank
492.5K
Monthly Visitors
21
Technologies
3+
Employees

Contact thebaynet.com

Technology Stack

thebaynet.com uses 21 technologies across their website including YouTube Embed, HSTS, reCAPTCHA, PHP, and more.

Video

YouTube Embed

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Advertising

DoubleClick Floodlight

Customer Support

Zendesk

Traffic & Audience

492.5K
Monthly Visits
56%
Bounce Rate
2.1
Pages/Visit
1:54
Avg. Duration

thebaynet.com receives approximately 492.5K monthly visitors and ranks #114,811 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:54 on the site.

The majority of thebaynet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is thebaynet.com?
Southern Maryland (MD) - News for St. Mary's, Calvert, Charles, Prince George's and Anne Arundel Counties.
What technologies does thebaynet.com use?
thebaynet.com uses 21 technologies including YouTube Embed, HSTS, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact thebaynet.com?
You can contact thebaynet.com through their contact page.
What are thebaynet.com's social media accounts?
thebaynet.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is thebaynet.com?
thebaynet.com receives approximately 492.5K monthly visitors and ranks #114,811 globally. Traffic is growing by 16.7% month-over-month.

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This page provides publicly available information about thebaynet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thebaynet.com directly at https://thebaynet.com.