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DEMEX: Betting on Weather Chaos
A $28.5M gamble on reinsurance for secondary weather perils.
In a market obsessed with hurricanes and earthquakes, DEMEX is quietly building a fortress around the chaos of secondary weather perils. With $28.5M in funding, they aren't just insuring risks; they're quantifying the unquantifiable.
"They aren't insuring against the next Katrina; they're pricing the hailstorm that ruins a solar farm's quarterly earnings."
The Niche Advantage
DEMEX operates in the 'secondary perils' space—floods, hail, wildfires. While giants fight over primary risks, DEMEX leverages granular data to underwrite specific, high-frequency events. It’s a strategy that turns climate volatility into a tradable asset.
The Leadership
Led by Bill Clark (CEO) and Stephen Bennett (Chief Climate Officer), the team is a blend of insurance veteran expertise and climate science rigor. The roster includes Taylor Sipple (Product) and Charlie Eadie (Growth), signaling a company ready to scale from niche to norm.
The traffic data reveals a fascinating story. With only 154 monthly visits and 40% of traffic coming from branded searches like 'demex-group,' this is a high-touch, low-volume sales engine. They aren't relying on SEO; they are likely closing deals via direct relationships and VC networks (Congruent Ventures).
- Tech Stack: Built on Webflow with Tailwind CSS and Vite—indicating a lean, modern engineering approach.
- The 'Steve Bennett' Effect: High search volume for 'steve benfield cto' suggests key personnel are major traffic drivers.
- Lydian Labs Connection: Contact emails point to both DEMEX and Lydian Labs, hinting at a shared infrastructure or R&D arm.
The Verdict: A High-Conviction Play
With $4.1M in revenue on a $28.5M investment, DEMEX is in the scaling phase. They are betting that as climate change intensifies, the market for specific, localized weather risk will explode.
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DEMEX - Home
Breakthrough reinsurance solutions for secondary weather perils.
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About thedemexgroup.com
Breakthrough reinsurance solutions for secondary weather perils.
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Technology Stack
thedemexgroup.com uses 11 technologies across their website including HSTS, reCAPTCHA, Webflow, AWS CloudFront, and more.
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HSTS, reCAPTCHA
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Webflow
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AWS CloudFront
Marketing Automation
HubSpot
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Traffic & Audience
thedemexgroup.com receives approximately 154 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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