The Expert Cafe sits in a digital purgatory—a site under construction with zero traffic, yet generating $200k in revenue. It's the ultimate Rorschach test for investors: is this a pre-launch stealth mode, or a zombie operation?

"Revenue exists, but traffic doesn't. In the digital economy, that's a red flag or a unicorn in the making."

The tech stack (Bootstrap, WordPress) is standard for small businesses, not a research platform. The contact email points to Borderless Access, suggesting this is either a subsidiary or a white-label operation. For founders: this is a lesson in how traditional B2B research can generate revenue without a digital moat. For investors: it's a warning sign—revenue without traffic is fragile.

• Revenue without a digital presence suggests offline/relationship-driven sales
• 4 employees generating $200k is efficient but lacks scalability
• Zero organic keywords means zero inbound marketing engine
• WordPress + Bootstrap is a generic stack, not a competitive advantage
• The 'under construction' message is a red flag for urgency