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TFD Collective: The Event Planner That Plays the Long Game
A decade-old Singapore powerhouse quietly scaling to $25M in revenue.
In an industry obsessed with the next viral moment, TFD Collective is playing a different game entirely. With over a decade of experience and a revenue clocking in at $25.2M, they aren't just planning events; they are engineering brand experiences that stick. But a closer look at their digital footprint reveals a fascinating disconnect between offline dominance and online obscurity.
"They are building a $25M empire on reputation and referrals, while their website traffic barely registers on the global scale."
The Offline Behemoth
TFD Collective operates with the maturity of a legacy agency. With 123 employees and a revenue stream that hits $25.2M annually, they are heavyweights in the Singaporean events space. Their focus on 'multi-dimensional experiences' isn't just marketing fluff; it's backed by a decade of execution. They have the scale, the team, and the client roster to prove it.
The Digital Paradox
Here is the anomaly: despite their revenue, their web presence is surprisingly modest. With only 1,564 monthly visits and a global rank of #9,713,032, TFD Collective is not playing the SEO game. They rely heavily on direct traffic (32%) and organic brand searches like 'the flying dutchman singapore.' This suggests a business built on word-of-mouth and repeat clients rather than cold acquisition—a luxury only established players can afford.
Their keyword strategy reveals a split personality. While they rank for high-intent branded terms, they also chase broad industry keywords like 'venue' (83,260 monthly volume) and niche specific terms like 'junior ballroom 1 the ritz-carlton.' This indicates they are targeting clients who are deep in the planning phase, looking for specific luxury venues, rather than just browsing for general inspiration.
- Revenue Reality Check: $25.2M revenue with only 123 employees suggests high efficiency and premium pricing.
- Traffic Anomaly: Extremely low global rank for a company of this financial size, signaling a reliance on offline networks.
- Tech Stack Stability: Uses standard, robust tools (Bootstrap, jQuery, Google Analytics) rather than chasing bleeding-edge frontend frameworks.
The Silent Giant Strategy
TFD Collective proves you don't need to rank #1 on Google to build a $25M business. In the events industry, reputation is the ultimate SEO.
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Home | TFD Collective
Elevating Your Experience. With more than a decade's worth of experience in the event planning industry, we combine strategy, creativity and production to develop multi-dimensional experiences and campaigns, setting new standards in events and design.
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About theflyingdutchman.com.sg
Elevating Your Experience. With more than a decade's worth of experience in the event planning industry, we combine strategy, creativity and production to develop multi-dimensional experiences and campaigns, setting new standards in events and design.
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theflyingdutchman.com.sg uses 21 technologies across their website including Google Maps, Font Awesome, HSTS, and more.
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theflyingdutchman.com.sg receives approximately 1.6K monthly visitors and ranks #9,713,032 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:28 on the site.
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