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The Homelike Conundrum: A €24M Revenue Ghost
A high-revenue property tech giant with a ghostly digital presence and a confusing brand identity.
In the crowded landscape of European proptech, few companies present a starker paradox than The Homelike. With a solid €23.9M in revenue and 145 employees, they are a significant market player. Yet, their digital footprint is virtually non-existent, raising immediate questions about their go-to-market strategy and brand clarity.
"A €24M company shouldn't be a ghost on the internet. The Homelike's digital strategy is either a masterclass in stealth or a case of profound brand confusion."
The Identity Crisis
The core brand narrative is fractured. Their own description states: 'Spacest.com is the alternative to Homelike.' This suggests a pivot, a rebrand, or perhaps a hostile takeover of their own SEO. The domain 'thehomelike.com' exists, but the traffic data (100% 'undefined' country) implies a technical tracking failure or a complete lack of geographic targeting. For a company operating in 7 major European countries, this is a glaring red flag for investors.
Traffic Anomaly
The traffic numbers are statistically impossible for a company of this size. 726 monthly visits for a €23.9M revenue business equates to roughly 24 visits per day. This isn't a B2B SaaS platform; it's a ghost. The only keyword driving traffic is their own brand name ('homelike'). There is zero discoverability, zero thought leadership, and zero organic growth. This suggests the business is driven entirely by offline sales, legacy contracts, or a B2B model so exclusive it doesn't require a public web presence.
The technology stack tells a story of modernity—Next.js, Tailwind CSS—yet the output is underwhelming. The presence of multiple UI frameworks (Ant Design, Material UI, Bootstrap) hints at a fragmented product team or a legacy codebase that hasn't been consolidated. This technical debt often mirrors organizational debt.
- Revenue-to-Traffic Ratio: An anomaly. 726 visits for €23.9M revenue suggests an ultra-high-value, low-volume enterprise sales motion.
- Brand Confusion: The 'Spacest.com is the alternative to Homelike' tagline creates a confusing narrative for prospects.
- Trustpilot Volume: 2,541 reviews on Trustpilot is high for a B2B platform, suggesting a mix of property owners and tenants, or perhaps a different business model than implied.
The Silent Giant
The Homelike is a reminder that revenue doesn't equal digital relevance. For founders, the lesson is clear: a strong product needs a strong voice, or you risk becoming invisible in the very market you dominate.
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Open Graph Image

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Meta Tags
Homelike by Spacest.com | Official website
Spacest.com is the alternative to Homelike: continue managing your apartments and finding new tenants for your properties in Germany, France, Italy, Spain, Austria, Portugal, and the United Kingdom.
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Homelike
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Reviews (20)
Everything goes well.
Everything goes well. The apartment satisfies my wife and I.
Dealt with my problem quickly and…
Dealt with my problem quickly and efficiently.
Exceptional Support from Nancy – Highly Recommend Homelike!
I’d like to extend my heartfelt appreciation to Nancy for her exceptional assistance. Her follow-up and proactive communication were truly commendable. Thanks to her guidance and advice, my request was resolved efficiently by the landlord. Nancy’s support was not only timely but also incredibly valuable—her insights made a significant difference in addressing my needs. Her professionalism and dedication reflect the high standards of Homelike. Additionally, I’m grateful for the hospitality during my stay. The team’s responsiveness and warmth made my experience truly pleasant. I highly recommend Homelike, especially for the outstanding service provided by Nancy. Thank you once again!
Thank you so much for your kind words and for taking the time to share your experience! We’re thrilled to hear that Nancy’s support made such a positive impact. She truly goes above and beyond to ensure our guests have the best possible experience, and we’ll be sure to pass along your appreciation to her. It’s also great to hear that you enjoyed your stay and found our team’s responsiveness and hospitality helpful. Your recommendation means a lot to us, and we’re grateful for the opportunity to assist you. If you ever need anything in the future, we’d be more than happy to help. Wishing you all the best!
Booking with Homelike
Mr. Max Wichmann was fantastic. Smooth transaction, replies on time.
Vielen Dank für Ihre positive Bewertung! Es freut uns zu hören, dass Sie eine sehr gute Buchungserfahrung und Kommunikation mit Max hatten.
uncomplicated booking
easy and uncomplicated booking of an appartment. The pictures shown of the appartment were very similar to the real conditions found once moved in.
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About thehomelike.com
Spacest.com is the alternative to Homelike: continue managing your apartments and finding new tenants for your properties in Germany, France, Italy, Spain, Austria, Portugal, and the United Kingdom.
Company Overview
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Technology Stack
thehomelike.com uses 11 technologies across their website including Font Awesome, Klarna, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome
E-commerce & Payments
Klarna
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
Ant Design, Material UI
Traffic & Audience
thehomelike.com receives approximately 726 monthly visitors and ranks #7,952,685 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of thehomelike.com's traffic comes from .
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This page provides publicly available information about thehomelike.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thehomelike.com directly at https://thehomelike.com.