theincircle.com
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The Incircle: The Blue-Collar Boom
A $3.6M niche job board dominating India's industrial hiring landscape.
While the tech world obsesses over white-collar recruitment, The Incircle has quietly built a $3.6M engine powering India's factory floors. This isn't a generic job board; it's a hyper-focused marketplace for ITI, Diploma, and factory workers, turning manual labor into a searchable digital asset.
"They aren't competing with LinkedIn; they are building the operating system for India's industrial workforce."
The Niche Playbook
The Incircle thrives on specificity. While generalist platforms drown users in noise, this site indexes on high-intent, low-competition keywords like 'French language job openings in Mumbai' and 'router job work.' With 12,000 monthly searches for 'worker,' they capture the raw demand of the industrial economy, bypassing the saturation of the corporate sector.
Traffic & Trust
Despite a modest global rank of #2.6M, the traffic quality is surprisingly high. With 40% direct traffic—a strong indicator of brand recall in a sector usually driven by fleeting referrals—and 33% organic search, they are building a durable moat. The 3.7/5 Trustpilot rating, though based on a single review, suggests a user base that is likely offline-first and less prone to digital review bombing.
- Hyper-Local SEO Strategy: Dominating city-specific queries like 'jobs in Jaipur' (1,130 volume).
- Mobile-First Architecture: Built as a PWA (Progressive Web App) to serve workers on low-bandwidth connections.
- Employer Lock-in: The 'Employer Zone' creates a dedicated funnel for factory hiring managers.
The tech stack reveals a pragmatic approach. Using jQuery and Bootstrap indicates a focus on stability and broad compatibility over bleeding-edge frameworks. However, the integration of Google Analytics, Clarity, and LinkedIn Insight Tag shows a sophisticated understanding of conversion tracking—essential for monetizing B2B job postings. They are spending their engineering budget on reliability and data, not vanity features.
The Silent Giant of Industrial Hiring
The Incircle proves that in a market of 1.4 billion people, the deepest value isn't in the loudest vertical, but in the essential ones.
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Theincircle.com: Search ITI Jobs | Post Job | Hire Factory Staff
Theincircle.com is India's first Website in which job seekers can search the jobs for ITI Diploma, Fitter, Welder, Machine Operator and all types of factory workers. Employers can post the jobs & Hire the best Industrial Staff.
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Best Job Site For Job Search
Theincircle.com provides latest jobs in every profile. I got a job in SEO profile easily by this. Thank you Theincircle.com!!!
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About theincircle.com
Theincircle.com is India's first Website in which job seekers can search the jobs for ITI Diploma, Fitter, Welder, Machine Operator and all types of factory workers. Employers can post the jobs & Hire the best Industrial Staff.
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Technology Stack
theincircle.com uses 25 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
theincircle.com receives approximately 8.9K monthly visitors and ranks #2,670,480 globally. The website has a bounce rate of 10% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:20 on the site.
The majority of theincircle.com's traffic comes from .
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