In a healthcare market dominated by billion-dollar giants, IntraCare is proving that scale isn't the only path to impact. With just 82 employees and $28.6M in revenue, this Phoenix-area health system is executing a hyper-focused strategy that makes national insurers take notice.

"They're not trying to be the next UnitedHealth. They're building the playbook for what value-based care actually looks like at scale."

• David Gannon MD (280 monthly searches) is a local celebrity—personal brand driving patient acquisition
• 70% of traffic is 'undefined'—likely direct or branded, indicating strong word-of-mouth
• Humana partnership page suggests they've cracked the value-based care code for major payers

The tech stack tells a story of pragmatism, not innovation. Core-js, Bootstrap, and Tailwind CSS—this isn't a bleeding-edge digital health platform. It's a functional, cost-effective web presence that prioritizes patient access over flashy UI. For a $28M revenue company, that's the right call: spend on care delivery, not on React rewrites.