theonion.com
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The Onion: America's Finest News Source
How a satire empire built a 10M+ backlink fortress and 3.9M monthly visits.
In an era of fake news, The Onion remains the undisputed king of the genre—by being entirely fake. With 1.5M monthly visits and a $449M revenue engine, this satire giant proves that humor scales better than truth.
"The Onion doesn't just report news—it weaponizes absurdity to expose the absurdity of reality itself."
The Audience That Can't Look Away
With 3.9M monthly visits and a dominant 59% direct traffic share, The Onion has built something rare: a loyal audience that types the URL directly into their browser. This isn't accidental discovery—this is habitual consumption. The 23% organic search traffic, driven by keywords like 'the onion' (124K monthly volume) and 'onion news' (2.7K), shows a brand so strong it commands its own search category.
The SEO Fortress
9.9 million backlinks. That's not a number—it's a statement. The Onion has built an SEO moat so deep that even Google can't ignore it. While most publishers chase algorithms, The Onion became the algorithm. Their 16,296 global rank places them in the top 0.1% of websites, but the real power lies in their backlink dominance—every satirical article becomes a reference point, a citation, a link magnet.
The company's tech stack reveals a modern publishing operation: jQuery, Tailwind CSS, Bootstrap, and Google Analytics form the backbone. They're not reinventing the wheel—they're optimizing it. With 1,567 employees and $449M in revenue, The Onion operates at a scale that would make most media companies jealous. Yet they maintain the agility of a startup, evidenced by their aggressive social presence across TikTok, Twitter, YouTube, Facebook, and Instagram.
- Direct traffic (59%) exceeds organic (23%)—a sign of true brand equity
- 10M+ backlinks create an unassailable SEO fortress
- Revenue per employee: ~$287K—exceptional for media
- Social multi-platform strategy reaches every demographic
The Onion Wins by Being Unapologetically Itself
In a world of clickbait and manufactured outrage, satire remains the ultimate differentiator—and The Onion owns the category.
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Home - The Onion
The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.
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America's Finest News Source
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The Onion
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Reviews (6)
Personally my favorite network
Personally my favorite network, it is always trustful and keeps me up to date with the latest and most accurate and most cultured news. If you want info, it’s right here, and the tasteful display they have is always superb.
Very good
the best kind of good
Super relevant news source
Super relevant news source, and super reliable! All articles are also written with brevity.
Avoid!
I placed an order a month ago (and paid a hefty delivery fee). I have received no communication following the confirmation email and they are not responding to my emails. My order does not even appear to have been dispatched. I can't see any evidence that this isn't a scam
This review is about the store
This review is about the store. Unfortunately I cannot get in touch with customer service. Emails go without response, for weeks, and the number listed on their support page is out of service. This has been a terrible experience.
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About theonion.com
The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.
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Technology Stack
theonion.com uses 28 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Laravel, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Amazon S3, AWS CloudFront
Traffic & Audience
theonion.com receives approximately 3.9M monthly visitors and ranks #16,296 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:55 on the site.
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