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The Research Agency: The $25M Insight Machine
How a trans-Tasman agency is turning human understanding into a competitive moat.
In a world drowning in data, The Research Agency is betting on the art of knowing people. They aren't just counting clicks; they're layering behavioral science to find the uncommon truths that drive business growth.
"They don't just report on the market; they practice the art of knowing the people within it."
The Human-First Stack
While many agencies obsess over programmatic ad tech, The Research Agency's tech stack reveals a different priority. They use jQuery, GSAP, and Tailwind CSS to build immersive, human-centric digital experiences. Their focus isn't on automating attention; it's on capturing it through nuanced design and behavioral insight.
The Trans-Tasman Moat
Operating as a trans-Tasman powerhouse, TRA has carved a niche in the competitive business services landscape. With a headcount of 230 and a revenue of $25.8M, they are mid-sized but highly focused. Their dominance in the New Zealand and Australian markets isn't accidental—it's a result of solving tough organizational problems with a blend of science and art.
Their traffic profile is telling. With 51% of visits coming from organic search and 36% direct, they have built a brand that people actively seek out. The top keyword 'tra' sees over 1.2M monthly searches, suggesting high brand recall or a significant footprint in the industry acronym space. This isn't a cold traffic play; it's a warm, authority-driven inbound engine.
- Behavioral Insights Director on staff (Lindsey Horne) signals deep scientific rigor
- Trans-Tasman reach (NZ/AUS) provides regional dominance with global standards
- Hybrid model: 230 employees allows for agility without corporate bloat
Verdict: A Premium Insight Partner
For founders and investors, TRA represents the power of specialization. They aren't chasing scale for scale's sake; they are scaling impact in a high-margin, service-driven industry.
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The Research Agency
We practice the art of knowing people. By layering insights from the science of human understanding, we seek the uncommon truth.
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About theresearchagency.com
We practice the art of knowing people. By layering insights from the science of human understanding, we seek the uncommon truth.
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theresearchagency.com uses 25 technologies across their website including Vimeo, Font Awesome, hCaptcha, HSTS, and more.
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Vimeo
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hCaptcha, HSTS, reCAPTCHA
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Contentful
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cdnjs, unpkg, jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
theresearchagency.com receives approximately 22.8K monthly visitors and ranks #550,572 globally. The website has a bounce rate of 29% with visitors viewing an average of 14.5 pages per visit. Users spend an average of 2:37 on the site.
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