In a world where software eats everything, Wayo is doing the opposite: using AI to eat manufacturing. They've built a platform that turns 'I want this' into 'I have this'—with no minimum orders, no factory negotiations, and no inventory risk. It's a bold bet on a trillion-dollar market that's been stuck in the fax machine era for decades.

"Wayo isn't competing with Printful—they're building the infrastructure that makes print-on-demand look like a middleman problem."

The product itself is a masterclass in vertical AI. Traditional custom manufacturing requires months of back-and-forth: design specs, material samples, MOQ negotiations, shipping logistics. Wayo collapses this into a single flow. Their AI-powered sourcing doesn't just match you to a factory—it understands your design intent, material constraints, and cost boundaries in real-time. The low MOQs (likely 50-100 units) aren't a compromise; they're a deliberate attack on the inventory risk that kills most merch businesses.

• Factory-direct pricing cuts out 3-4 middlemen margins
• AI design tools lower the barrier to entry for non-designers
• Low MOQs enable testing without inventory death
• Platform approach means they own the entire workflow