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ThingOS: The Smart Integrator's Blueprint
A lean 17-person team quietly building the connective tissue for industrial IoT
While tech giants chase flashy AI demos, ThingOS is solving a more fundamental problem: getting dumb industrial equipment to talk to smart systems. With just 17 employees and $3.6M in revenue, this German integrator is proving that focused execution beats scale in the fragmented IoT landscape.
"In an industry drowning in buzzwords, ThingOS wins by being boringly effective at connecting the unconnected."
The Industrial Integration Playbook
ThingOS operates in the unglamorous middle layer of digital transformation. They don't sell AI platforms or blockchain solutions—they bridge legacy factory equipment with modern software stacks. Their focus on Smart Factory, Retail, and Home reveals a pragmatic approach: start where physical meets digital. The revenue-per-employee ratio ($212K) suggests healthy margins in specialized integration work, far above typical IT services.
The Invisible Growth Strategy
Here's the paradox: a company with zero measurable web traffic but millions in revenue. ThingOS isn't playing the VC growth game. They're building enterprise relationships through partnerships and direct sales, likely in the DACH region. Their social profiles (especially the Facebook page focused on mesh lighting) hint at hardware-adjacent expertise. This is a bootstrapped mindset—growth through execution, not marketing spend.
Their tech stack (Bootstrap, PWA, Google Analytics, Gatsby) reveals a modern web presence, but the real story is in their business model. With no funding listed and a modest team size, they've likely avoided the growth-at-all-costs trap that burns through capital. The absence of structured data on their site is ironic for an IoT company but speaks to prioritizing client solutions over SEO theater.
- Revenue-per-employee of $212K suggests premium integration services
- Zero web traffic indicates enterprise-focused, non-SEO dependent sales
- Gatsby-based site shows technical competence but minimal marketing focus
- Social profiles reveal hardware/lighting expertise beyond pure software
The Anti-Startup Startup
ThingOS proves that in B2B industrial tech, steady revenue and domain expertise beat growth metrics and VC funding every time.
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About thingos.io
The smart things integrator
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thingos.io uses 4 technologies across their website including Google Analytics, PWA, Bootstrap, and more.
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