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thinkmoney: The UK's Invisible Banking Powerhouse
How a £24.9M revenue player dominates the prepaid card market with 487K monthly visits
While everyone chases the next Revolut or Monzo, thinkmoney has quietly built a £24.9M revenue engine serving the underserved. With 487K monthly visits and 7,595 Trustpilot reviews, this isn't a fintech flash-in-the-pan—it's a precision instrument for financial control.
"57% direct traffic isn't a metric—it's a moat. Customers don't discover thinkmoney; they seek it out by name."
The Unseen 88%
Here's the data anomaly that reveals their true market: 88.4% of traffic comes from 'undefined'—likely UK users who type 'thinkmoney.co.uk' directly into their browser. This isn't SEO-driven discovery; it's brand-driven habit. When your direct traffic dwarfs organic search, you've built something sticky that customers remember, not just find.
The Traffic Paradox
thinkmoney ranks #96,568 globally—a respectable position—but their keyword strategy is fascinatingly specific. They don't compete for 'bank account' or 'credit card.' Instead, they own long-tail queries like 'how to buy items using credit' (170 monthly searches) and 'get a think credit card' (190). This is deliberate: they're solving for intent, not volume.
The tech stack tells a story of pragmatic engineering. They use Tailwind CSS and Bootstrap—no fancy frameworks that would slow down development. Google Analytics and Tag Manager for measurement. Datadog RUM for real user monitoring. This is a team that builds fast, measures everything, and optimizes for reliability over flash. The presence of HSTS and Trustpilot integration shows they take security and social proof seriously—critical in financial services.
- Revenue per employee: ~$143K (efficient for a fintech)
- 7,595 Trustpilot reviews = massive social proof engine
- Direct traffic dominance suggests strong brand recall
- Long-tail keyword strategy targets specific financial pain points
- 174 employees indicate scale beyond startup, below enterprise
The Anti-Fintech Playbook
thinkmoney proves that in finance, steady utility beats explosive growth. Their 57% direct traffic and £24.9M revenue show that owning a niche with precision is more valuable than chasing mass-market disruption.
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https://www.datocms-assets.com/22599/1750161010-appstoreicon.png?w=1000&fit=max&auto=format
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thinkmoney | Banking without barriers
Stay in control of your finances with thinkmoney. Discover our current accounts, credit cards, and loans today.
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thinkmoney
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Reviews (20)
Great budgeting account
Great budgeting account. Clear and simple.
We're happy to hear that you find the app clear and simple! Thank you for your positive feedback Ann 💙
Good nice Acount
Good nice Acount
We agree Satpal! Thank you for your positive feedback 💙
Love the app very easy to use
Love the app very easy to use
Thank you very much Mark, we're glad that you find our app easy to navigate! 💙
Think bank is awesome amazing
Think bank is awesome amazing
We truly value your kind words Faz 💙
I had an issue with a company that is…
I had an issue with a company that is taking money out of my account without rendering the service. I spoke to Jana who was very helpful. She talked me through the process of blocking further money going out my from this company and also will give me an update of the outcome in five working days. Thanks for your help Jana.
Hi Barbara, thank you for your positive feedback. We’re glad to hear Jana was able to help and guide you through stopping further payments. We’ll be in touch within five working days with an update as promised! 💙
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About thinkmoney.co.uk
Stay in control of your finances with thinkmoney. Discover our current accounts, credit cards, and loans today.
Company Overview
thinkmoney.co.uk Social Media
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Technology Stack
thinkmoney.co.uk uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
Reviews
Trustpilot
Traffic & Audience
thinkmoney.co.uk receives approximately 487.8K monthly visitors and ranks #96,568 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:03 on the site.
The majority of thinkmoney.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about thinkmoney.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thinkmoney.co.uk directly at https://thinkmoney.co.uk.