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Bliss: The Niche Agency That Quietly Dominates
A $7.5M digital agency proving that serving non-profits is a lucrative business model.
In a digital landscape saturated with generic marketing agencies, Bliss has carved out a fortress by focusing exclusively on a single vertical: non-profits and charities. Operating as a B Corp certified agency, they aren't just building websites; they are engineering digital infrastructure for social impact.
"Bliss isn't chasing the Fortune 500; they are building a moat by solving complex digital challenges for the organizations that need it most."
The Niche Strategy
Bliss operates with surgical precision. With 59 employees generating $7.5M in revenue, they are a lean, high-output machine. Their traffic data reveals a fascinating insight: 36% of their visitors come directly to the site. This indicates high brand recall and repeat business—critical metrics in the agency world where client churn is often the norm. They aren't relying on paid ads to drive volume; their reputation does the heavy lifting.
The Organic Edge
Despite a global rank of #11M, Bliss punches above its weight in organic search. Their top keywords reveal their strategic intent. While they rank for high-volume terms like 'bliss' (64K volume), they strategically target high-intent, low-competition phrases like 'google ad grants' (3.2K volume). This is a masterclass in SEO: capturing traffic that is ready to convert. They aren't just playing the numbers game; they are playing the relevance game.
The technology stack is a testament to their modern approach. Utilizing Tailwind CSS, Bootstrap, and jQuery, they balance rapid development with performance. However, the absence of heavy frameworks in their public stack suggests a focus on speed and accessibility—a crucial requirement for non-profits serving diverse audiences. Their social footprint is consistent across LinkedIn, Twitter, and Instagram, maintaining a professional yet approachable brand voice.
- B Corp Certification: A competitive differentiator that attracts mission-aligned clients.
- Direct Traffic Dominance: 36% direct traffic suggests a strong, referral-heavy client base.
- Strategic Keyword Targeting: Dominating the 'Google Ad Grants' niche for charities.
- Leadership Stability: A clear C-suite structure (CEO, CPO, CTO) indicates operational maturity.
The Verdict: A Blue Ocean in a Red Ocean
Bliss proves that niche specialization isn't a limitation—it's a multiplier.
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Digital Agency For Non Profits | Digital with Purpose | Bliss
Bliss is a B Corp Certified, full-service digital agency providing exceptional Website Design, Development & Digital Marketing for non-profits and charities.
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About thisisbliss.com
Bliss is a B Corp Certified, full-service digital agency providing exceptional Website Design, Development & Digital Marketing for non-profits and charities.
Company Overview
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Technology Stack
thisisbliss.com uses 17 technologies across their website including HSTS, Drupal, Webflow, Cloudflare, and more.
Security
HSTS
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Drupal, Webflow
Cloud & Hosting
Cloudflare
Privacy & Consent
Iubenda
Advertising
Microsoft Ads
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PostHog, Google Tag Manager, Google Analytics
Traffic & Audience
thisisbliss.com receives approximately 528 monthly visitors and ranks #11,212,694 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.
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