thisthatapp.com
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ThisThat: The 54-Person Powerhouse Rewriting Brand Lift
How a lean UK startup is building the influencer marketing stack for a post-TikTok world
While most marketing tech consolidates, ThisThat is doubling down on a singular, high-stakes bet: redefining brand lift for the influencer era. They're not just tracking clicks; they're building the confidence engine for brands to grow fearlessly across a fragmented digital landscape.
"ThisThat isn't just another analytics dashboard; they're selling confidence in a metric that has notoriously been a black box for brands."
The Traffic Paradox
With 60,821 monthly visits and a #581k global rank, their traffic profile is unusually healthy for a B2B SaaS. The standout metric? 57% direct traffic. This indicates strong brand recall and a product that users actively seek out—a rare signal for a company that likely relies on outbound sales. The 27% organic search suggests they're capturing intent, but the direct dominance points to a product-led motion or word-of-mouth referrals in a niche, high-trust industry.
The Lean, Mean Team
A $5M revenue company with 54 employees isn't a unicorn factory; it's a precision instrument. At roughly $92k ARR per employee, ThisThat operates with the efficiency of a mature startup. The leadership team—Max Osborne (Founder), Tom Shannon (VP Sales), and Joe Adsett (VP Growth)—signals a balanced focus on product, revenue, and market expansion. This isn't a team burning cash on growth at all costs; they're building a sustainable, service-oriented tech business.
The tech stack reveals their approach: Tailwind CSS, GSAP, and Splide for a polished frontend, combined with Google Analytics and Tag Manager for measurement. They're not reinventing the wheel on basic web tech; they're layering sophisticated measurement and user experience on top of proven foundations. The login portal (two.thisthat.tt) hints at a SaaS platform, likely where the real magic—and value—happens.
- Multi-Platform Focus: They explicitly build for a 'consistent, multi-platform approach,' addressing the fragmentation of influencer marketing across TikTok, Instagram, and beyond.
- Confidence Over Metrics: Their core value prop is giving brands the 'confidence to grow fearlessly,' suggesting they solve for attribution and ROI uncertainty in influencer spend.
- Niche Traffic Dominance: 95.7% of their traffic comes from an undefined region (likely UK/EU), indicating a focused geographic strategy before global expansion.
The Quiet Contender
ThisThat is a classic 'boring' B2B play with a twist: they're tackling one of the most glamorous, chaotic corners of marketing. Their strength isn't scale—it's focus. While giants like Sprout Social or Hootsuite chase breadth, ThisThat is building depth in influencer brand lift. For founders and investors, the question isn't if this market needs a dedicated solution—it's whether a 54-person team can own it. Their revenue-per-employee suggests they're already proving the model works.
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ThisThat | Redefining Brand Lift — built for influencer
We’re redefining brand lift for a new era—giving brands and agencies the confidence to grow fearlessly with a consistent, multi-platform approach built for influencer marketing.
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About thisthatapp.com
We’re redefining brand lift for a new era—giving brands and agencies the confidence to grow fearlessly with a consistent, multi-platform approach built for influencer marketing.
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Technology Stack
thisthatapp.com uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful, Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Termly
Traffic & Audience
thisthatapp.com receives approximately 60.8K monthly visitors and ranks #581,023 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:10 on the site.
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