thorgills.com
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The $1.7M Ghost in the Machine
Why a 19-person firm with zero traffic is a lesson in digital invisibility
In a world obsessed with digital footprints, thorgills.com is a ghost. With 19 employees and $1.7M in revenue, this UK-based property management firm generates precisely zero monthly website visits. It's a stark reminder that for many B2B service companies, the digital storefront is just an afterthought.
"Zero traffic isn't a failure—it's a business model choice. Some companies build empires without ever touching SEO."
The Invisible Revenue Engine
Thorgills represents a fascinating segment of the 'business and consumer services' industry: the hyper-local, relationship-driven operator. With $1.7M in revenue from just 19 employees, that's approximately $89k per head—a solid number for property management. This isn't a digital-first business; it's a trust-first business. Their website exists because it must, not because it drives growth. The tech stack (jQuery, Bootstrap, Owl Carousel) confirms this: it's functional, not innovative, built to showcase services rather than convert traffic.
The Trustpilot Paradox
With only 6 reviews and a 2.5/5 rating, Thorgills' digital reputation is as sparse as its traffic. But here's the provocative take: in property management, a 2.5-star average might actually be *realistic*. The industry is notoriously difficult—every tenant complaint and landlord dispute ends up online. A perfect 5-star rating often signals review filtering. Thorgills' mediocre score might indicate they're not gaming the system, but rather dealing with the messy reality of property management. For investors, this is a signal of authenticity over polish.
The leadership structure tells a story of operational focus. Rachel Webb (Head of Property Management) and Alice Madden (Head Administration) aren't marketing titles—they're execution roles. This isn't a company optimizing for growth; it's a company optimizing for service delivery. The absence of a CMO or Head of Growth isn't an oversight; it's a strategic choice.
- Zero traffic suggests a referral-based or offline lead generation model
- 19 employees with $1.7M revenue indicates a lean, efficient operation
- 2.5/5 Trustpilot rating may reflect industry realism rather than poor service
- Tech stack is dated but functional—built for existence, not conversion
The Silent Giant Strategy
Thorgills proves that some businesses don't need digital scale to achieve financial success—just operational excellence and local trust.
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Estate Agents in Brentford | Gibbs Gillespie
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Reviews (5)
Avoid at all costs
Be very, very carefully when dealing with Thorgills. My experience as a buyer was horrible. We were persuaded to offer 10K above asking price for the property. We were promised the staircase carpet, or what was left of it, will be replaced with the new. Upon getting the keys from the property we were shocked. Rubish everywhere, holes in the walls, carpet not replaced on staircase. Our solicitors advised, costs to raise the case to take seller/agent to the court will be higher than replacing the carpet... Estate agent did now want to know...
The rise and fall of Thorgills Estate Agents
Thorgills used to be a great estate agency. Years ago, when they focused on tenancies only, they offered a personal tailored service that was second to none in London. It is a true shame that corporate greed has corrupted them, and caused them to become too big for their boots. They are all about the money now, and no different (or possibly worse) than most other Estate Agents in London. I personally will never use them again after their unreasonable failed attempts to take me to court, yearly, over disagreements about fees. I want the time wasted dealing with these criminals back when I am dead.
Be careful about hidden charge nasty…
Be careful about hidden charge nasty term& conditions , They are professional to rip you off and send the invoice (!
Unprofessional letting agents
Unprofessional letting agents! I booked two viewings with chiswick/brentford branch. One didn't even bother to call on the day. the second one was a girl who crossed every limits of being unprofessional. At the property she made me wait for over 30 mins saying she was stuck in the traffic and then on reaching she cancelled the apppointment at the gate of the building by making an excuse that the property won't suit my requirements. Actually she didn't bring the entry door key and shamelessly left without an ounce of apology.
con artists, be carful dealing with this company
After finding a property online offered by Thorgills my partner and I decided to proceed. we paid £512 admin fee, and also a £1000 referencing fee/deposit for the property, which is the highest on the market, which no one told us about. (Foxotn's charge £35 for referencing to put this into context) £1512 in, we decided to pull out and stay put in our current property. the lettings agent we dealt with Dan Cole is new to the business and I was told he may have "forgotten" to tell us about this important point. After many calls and emails we are no further forward. I have spoken to the letting manager Tomek Cole, and he has been no help, all he keeps saying, is, its in the terms and condition which you signed. My point is, no one told us about this very important point. Not once. I have also copied in the Managing Director Ben Madden, and I am awaiting a response from him. We feel we have been conned and we will be taking legal action. We will also be going to the property ombudsman regarding this case. I wanted to let everyone know, if you do use thorgills, make sure you read all the small print, and ask about hidden fees and extras fees. If we were made aware of this, from the start, before handing over any money, we certainly would have not go ahead. Due to all the stress, we now want our admin fee back of £512 and also the £1000 "referencing fee / money towards the deposit" If you fail referencing or have a change on heart. You will be stung with a £1000 fee. be warned, thorgills are a disgusting company to deal with.
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Technology Stack
thorgills.com uses 16 technologies across their website including Font Awesome, OneTrust, HubSpot, and more.
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Font Awesome
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OneTrust
Marketing Automation
HubSpot
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Feefo
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
thorgills.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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