thuiswinkel.org
Get leads like Thuiswinkel — and thousands more
Build targeted lists by tech stack, traffic, and more
Thuiswinkel.org: The Dutch E-commerce Trust Engine
How a 20-year-old cooperative built the standard for Dutch webshops and monetized trust at scale.
In the fragmented Dutch e-commerce landscape, trust isn't a feature—it's the currency. Thuiswinkel.org isn't just a keurmerk; it's a data-driven monopoly on consumer confidence, turning 89 employees into a $12.5M revenue engine that dictates the rules of online shopping.
"They don't just certify webshops; they own the infrastructure of trust."
The Cooperative Moat
Thuiswinkel.org operates as a cooperative owned by its members—webshops themselves. This creates a powerful alignment of incentives: they profit only when their members succeed. With 82,736 monthly visits and a #439,667 global rank, their domain authority is the backbone of the Dutch e-commerce ecosystem. The top keyword 'thuiswinkel' alone drives 490 monthly searches, but the real value lies in the long-tail queries like 'wanneer mag ik als webwinkel een retour weigeren'—they've become the legal and operational FAQ for an entire industry.
Beyond the Seal: The Revenue Model
While the keurmerk is the hook, the revenue streams are the business. Their 'ShoppingTomorrow' and 'e-Academy' programs (led by Marieke Vink) monetize knowledge. Public Affairs (Maike Jansen) influences legislation, creating a regulatory moat. Sustainability (Irene Jonkman) and Legal ([email protected]) services turn compliance into a subscription. They've transformed a certification body into a full-service consultancy, capturing value at every stage of the merchant lifecycle.
The tech stack reveals a modern, scalable operation: Tailwind CSS, Vite, and PWA capabilities suggest a focus on performance and developer velocity. Yet, the 3.5/5 Trustpilot rating (151 reviews) is a vulnerability. For an organization selling trust, a mid-tier rating is a glaring inconsistency. It suggests friction in their member experience or a gap between promise and delivery—critical for founders to note when evaluating their own trust signals.
- Monetizes trust through a 5-pronged service model: Vertrouwen, Kennis, Innovatie, Invloed, Duurzaamheid.
- Owns the Dutch legal discourse on e-commerce returns and consumer rights.
- Leverages social proof via 5 active channels (LinkedIn, Twitter, Instagram) to reinforce brand authority.
- Traffic is dominated by direct (39%) and organic (41%)—a sign of strong brand recall and SEO dominance.
The Trust Monopoly Playbook
Thuiswinkel.org proves that in fragmented markets, the entity that standardizes trust becomes the essential utility. For investors and founders, the lesson is clear: build the layer that others depend on, then monetize the ecosystem, not just the transactions.
What tech stack does Thuiswinkel use?
How much traffic does Thuiswinkel get?
Traffic & Engagement
Traffic Sources
Where is Thuiswinkel's audience located?
What keywords does Thuiswinkel rank for?
5 keywordsHow is Thuiswinkel's SEO?
Open Graph Image
https://www.thuiswinkel.org/media/5f1bf0w3/businesswoman-and-businessman-in-casuals-gesturing.jpg?anchor=center&mode=crop&width=1200&height=630&rnd=133524772229170000
Meta Tags
Thuiswinkel.org maakt shoppen slimmer | Thuiswinkel.org
Webshops die lid zijn van Thuiswinkel.org ontvangen veel meer dan alleen het beste webwinkelkeurmerk van Nederland. Het is onze missie om shoppen slimmer te maken. Onze diensten helpen jou slimmer ondernemen op het gebied van Vertrouwen, Kennis, Innovatie, Invloed en Duurzaamheid.
Thuiswinkel.org | Maak shoppen slimmer
H1 Tags
What is Thuiswinkel's revenue?
Who competes with Thuiswinkel?
Who works at Thuiswinkel?
Loading leads...
What do customers think of Thuiswinkel?
Thuiswinkel.org
Categories
Activity & Engagement
Contact Information
Reviews (4)
They solved my claim with a vendor
I am extremely happy. I had big issues with zalando refusing to reimburse me for a delivery they wrongly delivered and it went missing. After 2 months of doing everything i could and talking to zalando countless times; the Thuiswinkel was the only one that helped me. I got a refund and an apology from zalando. I am very gratefull to Thuiswinkel Klachten.
Bedankt voor deze review. Fijn dat de klacht is opgelost.
thuiswinkel.org is a disaster
thuiswinkel.org is a disaster. It only listens to the onlineshop. It violates its own policy. thuiswinkel.org is very disappointing. I contact and complained about a onlineshop for over 1 month, tried to reach them many times. Thuiswinkel.org only responds after my negative review on Trustpilot. And then It listened to the shop while read nothing from the consumer. The shop said dispute solved so thuiswinkel.org simply obeys the shop's order and closes the case, dispite my repeated request of submit the case to the Dispute Committee. On thuiswinkel.org's page it says the consumer could submit the dispute for a Dispute Committee while in fact it does not even give me the chance to use it. What is wrong with consumer legal protection in the Netherlands?
.
Thuiswinkel is a SCAM...
Thuiswinkel is a SCAM.... Do not think that buying at a website with their logo you will get support if any issue, cause will WONT!!! I did share with them a problem with Phonemarket.nl, where I bought I mobile, and returned it on the same day they said that I activated the mobile and even returned it with a factory reset done... having problems with this poor business but already confirmed by a lawyer that I have a strong and solid proofs and is a lost case for this website. Anyway, I sent an email asking for help to Thuiswinkel and got a ridiculous reply just saying that the store is right, bla, bla.... they didnt even took a look of all I sent, with email, store policy return conditions, otherwise they would never answer to me what they did...
Next step: Go to Police and press charges against Thuiswinkel.org and one of their criminal members
I complained about one of their members that clearly doesn't comply with the law and offers automatic renewal of membership and I don't want that, however you can't turn it off! So I asked thuiswinkel.org kindly to fix this and if they don't they are part of a criminal organisation and are facilitating known illegal activities and I will for sure press charges against them as wel as this specific company because they both act against and violate Dutch as well as European law. In case they fix the problem I will make a note of that here! Update: only 'good news' is that after I wrote this review the automatic subscription is 'suddenly' gone. However the second problem still exists I didn't sign up for a 6 months subscription!
Thank you for your remark. We have send you a reply on this yesterday. Please give us the time to look in to this and then we'll get back to you on this matter.
Frequently Asked Questions about Thuiswinkel
What is Thuiswinkel's Revenue?
What does Thuiswinkel do?
How fast is Thuiswinkel growing?
What technologies does Thuiswinkel use?
Who are Thuiswinkel's competitors?
What do customers think of Thuiswinkel?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Thuiswinkel?
Export thuiswinkel.org Data
Download the complete tech stack, analytics, leads, and company data for thuiswinkel.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About thuiswinkel.org
Webshops die lid zijn van Thuiswinkel.org ontvangen veel meer dan alleen het beste webwinkelkeurmerk van Nederland. Het is onze missie om shoppen slimmer te maken. Onze diensten helpen jou slimmer ondernemen op het gebied van Vertrouwen, Kennis, Innovatie, Invloed en Duurzaamheid.
Company Overview
thuiswinkel.org Social Media
Contact thuiswinkel.org
Email Addresses
Phone Numbers
Technology Stack
thuiswinkel.org uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Customer Support
Zendesk
A/B Testing
VWO
Traffic & Audience
thuiswinkel.org receives approximately 82.7K monthly visitors and ranks #439,667 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:08 on the site.
The majority of thuiswinkel.org's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is thuiswinkel.org?
What technologies does thuiswinkel.org use?
How do I contact thuiswinkel.org?
What are thuiswinkel.org's social media accounts?
How popular is thuiswinkel.org?
Related Searches
This page provides publicly available information about thuiswinkel.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thuiswinkel.org directly at https://thuiswinkel.org.