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The 9-Person Powerhouse: TickTick's Productivity Playbook
How a tiny team built a $0.7M ARR product that outperforms giants with 5M monthly visits
In a market dominated by billion-dollar giants like Notion and Todoist, a 9-person team is quietly capturing 5 million monthly users with a simple promise: manage everything in one place. TickTick isn't just another to-do app—it's a masterclass in focused execution.
"With 77% direct traffic, TickTick has built such intense brand loyalty that users don't search for alternatives—they search for TickTick."
The Viral Growth Engine
While most productivity apps fight for organic search traffic, TickTick dominates with 77% direct visits. This isn't accidental—it's a product-led growth machine where the experience itself drives word-of-mouth. Their 4.4/5 Trustpilot rating from just 18 reviews shows they're still early in their S-curve, but the retention metrics suggest explosive potential.
The Productivity Purist's Secret Weapon
TickTick's genius lies in its paradox: it's an all-in-one app that doesn't feel bloated. While competitors fragment into separate apps for tasks, habits, and calendars, TickTick unifies them with a PWA-first approach. The tech stack—Vite, Next.js, Bootstrap, and DaisyUI—reveals a team that prioritizes speed and cross-platform reliability over flashy features.
The revenue story is even more telling. At $0.7M ARR with 9 employees, that's $77K per employee—exceptionally efficient for a B2C SaaS. Compare this to industry averages, and you see a team that has mastered the art of doing more with less. Their $0 funding status (N/A in the data) suggests they're bootstrapped or have taken minimal outside capital, giving them complete control over their roadmap.
- Direct traffic dominance (77%) signals exceptional brand loyalty
- Tiny team, massive impact: 9 people serving 5M+ monthly users
- Bootstrapped efficiency: $0.7M ARR with likely zero funding
- PWA-first strategy enables seamless cross-device sync without native app complexity
The $0.7M Lesson: Focus Beats Funding
TickTick proves that a clear vision, executed relentlessly by a small team, can outperform well-funded competitors chasing every feature request. In productivity software, depth beats breadth every time.
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TickTick: A To-Do List and Calendar to keep you organized
TickTick: Your all-in-one productivity app. Manage tasks, calendars, habits, and more. Sync across all devices. Start for free!
TickTick
Join millions of people to capture ideas, manage to-dos and make the most of your life with TickTick.
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Reviews (16)
Simple, reliable, and genuinely helpful
I’ve had a genuinely great experience with TickTick so far. The app is intuitive, well thought out, and does exactly what it promises without unnecessary clutter. It’s helped me stay organized and track time in a way that feels effortless rather than forced. Recommended for anyone who values clarity and consistency in their daily workflow.
Great app I love it
Great app I love it
Best ToDo App
I tested a lot of todo apps, TickTick is the best one.
Really good app
Really good app. Even better than Todoist in some questions. Like how simple and simultaneusly advanced it is.
Productivity increase by 1000%
Changed our life this app...got so much more productive! Also constantly being improved. Highly recommended
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About ticktick.com
TickTick: Your all-in-one productivity app. Manage tasks, calendars, habits, and more. Sync across all devices. Start for free!
Company Overview
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Technology Stack
ticktick.com uses 11 technologies across their website including HSTS, Sentry, AWS CloudFront, and more.
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HSTS
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Sentry
Cloud & Hosting
AWS CloudFront
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
ticktick.com receives approximately 5.2M monthly visitors and ranks #9,271 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 6:15 on the site.
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