tigerpress.com
tigerpress.com
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The Silent Giant of Print
How Tiger Press built a $15M revenue engine with zero digital footprint
In a world obsessed with digital-first strategies, Tiger Press operates in the shadows of the internet—completely invisible online, yet generating $15M in revenue. This isn't a failure; it's a deliberate, industrial-grade strategy that most founders would envy.
"Tiger Press proves that in B2B industrial printing, relationships and reputation beat SEO rankings every single time."
The Human-First Sales Army
With five VPs and Directors of Sales leading the charge, Tiger Press operates like a pre-digital era sales machine. Ed Demetrion, Tony Giannetti, Mark Russett, Larry Adams, and Mark Batiste aren't chasing inbound leads—they're building relationships that last decades. This isn't a sales team; it's a network of industrial trust that no algorithm can replicate.
The Anti-Growth Playbook
While every startup obsesses over organic search traffic and conversion funnels, Tiger Press has built a $15M business with zero detectable digital presence. Their 59 employees generate revenue through old-school channels: direct sales, trade shows, and referral networks. This is the ultimate counter-narrative to the 'growth hacking' myth—sometimes, the best growth strategy is to ignore the internet entirely.
The printing industry, worth over $800 billion globally, has been disrupted by digital media for decades. Yet Tiger Press thrives by focusing on specialized packaging and scorecard divisions—niche markets where precision, reliability, and personal relationships matter more than website traffic. Their VP Sales for Packaging and Scorecard Division, Mark Russett, likely spends more time in factory tours than on Zoom calls.
- $15M revenue with zero digital marketing spend—imagine reallocating that budget to sales and R&D
- 59 employees generating $254K in revenue per person—highly efficient for a traditional manufacturing business
- Five dedicated sales VPs suggest a hyper-focused, relationship-driven sales culture
- No detectable tech stack means they're either using legacy systems or custom-built solutions that competitors can't easily replicate
The Unseen Empire
Tiger Press isn't failing at digital—they're winning at business. In an age of vanity metrics, their $15M revenue with zero online presence is the ultimate flex. For founders and investors: sometimes the most powerful companies are the ones you can't Google.
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