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TileBar: The $111M E-commerce Play
How a digital-first tile retailer is winning a fragmented market
In a market dominated by legacy showrooms and big-box mediocrity, TileBar has built a $111.5M revenue business by treating tile not as a commodity, but as a curated design experience. This is a masterclass in vertical e-commerce.
"TileBar proves that even the most tactile, visual products can be sold online—if you solve the trust gap first."
The Sample-First Strategy
Their genius isn't in inventory—it's in psychology. The '$5 for 5 samples' offer is a conversion engine disguised as a marketing cost. It physically embeds the brand into a customer's home before they commit to a $5,000 bathroom renovation. With 788K monthly visits and 46% coming directly, they've built a brand that bypasses search and owns the relationship.
The SEO Moat
Despite ranking for 'tile' (76K monthly searches), they don't compete on generic terms. They dominate the 'tilebar' brand search (10.9K volume) while capturing high-intent, long-tail queries like 'best luxury vinyl plank flooring.' Their traffic is 46% organic and 46% direct—a sign of a mature, trusted brand that has moved beyond customer acquisition costs.
The tech stack reveals their priorities: jQuery and Bootstrap suggest a mature, stable platform focused on conversion over bleeding-edge frameworks. The use of PWA and Lazy Loading indicates a mobile-first approach critical for design browsing. They're not chasing trends; they're optimizing for reliability and speed in a high-consideration purchase cycle.
- 180-day return policy removes risk from a high-ticket purchase
- Flat-rate shipping solves the 'heavy product' logistics nightmare
- Physical showrooms in key markets bridge the digital-to-physical gap
- 367 employees suggest a lean, efficient operation for $111M revenue
The Blueprint for Vertical E-commerce
TileBar's success isn't about tile—it's about solving the fundamental trust problem in high-consideration purchases. Their playbook is replicable across any industry where customers need to 'touch before they buy.'
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TileBar: Online Tile Store - 6000+ Wall & Floor Tile Designs
At TileBar.com, we offer 6000+ tile styles online for kitchens, bathrooms, showers, pools & more. Get 5 samples for $5, 180 day returns and flat rate shipping.
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TileBar
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Reviews (20)
Revised Review Based on Issue Resolution
Thank you for your time and attention in resolving the damaged tile we'd received, with our contractor. As you can see from the attached photos, the Zeta Azul Blue Polished Marble and Brass Waterjet Mosaic Tile we selected from TileBar looks beautiful in our remodeled kitchen. I was steadfast in wanting this tile as I'd looked at 100s of tiles over 2 months. My initial disappointment with UPS' delivery of a fragile item and TileBar's poorly insulated packaging was proactively addressed when we received our final shipment of Zeta Azul Blue Polished Marble and Brass Waterjet Mosaic Tiles. TileBar's willingness to work with our contractor was evident in the high-quality packaging we received with our replacement tile. We've received so many compliments on our backsplash and are grateful to everyone who worked together to resolve this issue.
Thank you so much for sharing your experience and for giving us the chance to make things right! We’re thrilled to hear that your Zeta Azul Blue Polished Marble and Brass Waterjet Mosaic Tile looks amazing in your new kitchen — what a stunning choice. We really appreciate your patience and understanding while we worked through the shipping issue, and we’re so glad everything came together beautifully in the end. It means a lot to know you’re happy with the result and that your backsplash is getting so many compliments! Thank you again for trusting TileBar to be part of your remodel — we’re so happy you stuck with your vision!
Trustpilot gave me the knowledge that…
Trustpilot gave me the knowledge that while I like specific tiles from TileBar, beware of the shipping cost! The tiles are pretty but expensive themselves. With the shipping cost added, cost that are not considered in the beginning, are they really worth it? Maybe or maybe not.
Thank you for your honest feedback — we really appreciate you taking the time to share your experience. We're glad to hear you liked the tiles themselves, and we completely understand your concerns about shipping costs. Shipping heavy and fragile items like tiles can be expensive, and while we aim to be as transparent as possible throughout the process, your comment is a helpful reminder that we can always do more to make these costs clearer upfront. We're actively working on ways to improve this experience and provide more cost clarity early on in the shopping process. If you have any questions or would like to talk more about your experience, feel free to reach out to our support team at [email protected].
great customer service and unique designs
I loved how personalized the support was at TileBar. Their team helped me choose the right materials for my project, and everything arrived just as described. Beautiful and modern options!
Hi, We appreciate you taking the time to write such a fantastic review. We are committed to consistently exceeding your expectations.
The customer service was excellent!!
The customer service was excellent!!! I highly recommend this company to EVERYONE and look forward to my next tile purchase.
Hi Carla, Thank you for your recent review! Your happiness with our services fills us with joy. You are greatly appreciated as a client.
Beautiful portmore tile
Nice tile. Shipped right away. Packaged well. I had to change order and customer service was available. Helpful. And friendly. The portmore tile is beautiful. Very happy with purchase.
Hi Sloan, Your glowing review means the world to us. Your positive feedback about our services fills us with joy. Thank you for being part of the Tilebar family.
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About tilebar.com
At TileBar.com, we offer 6000+ tile styles online for kitchens, bathrooms, showers, pools & more. Get 5 samples for $5, 180 day returns and flat rate shipping.
Company Overview
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Technology Stack
tilebar.com uses 26 technologies across their website including UserWay, Font Awesome, Google Fonts, reCAPTCHA, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
tilebar.com receives approximately 788.2K monthly visitors and ranks #49,578 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 3:10 on the site.
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This page provides publicly available information about tilebar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tilebar.com directly at https://tilebar.com.