time.com
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TIME: The 100-Year News Titan
How a legacy brand dominates digital with 12M monthly visits
In an era of fleeting attention, TIME.com commands a staggering 12 million monthly visits by leveraging a century of brand authority. This isn't just a digital archive—it's a high-traffic news engine that monetizes trust.
"TIME's digital moat isn't technology—it's a 100-year-old brand that Google still trusts implicitly."
The SEO Powerhouse
TIME dominates search with 45% organic traffic, driven by legacy keywords like 'Time Person of the Year' (116K monthly searches). The site's 40.5 million backlinks create a domain authority that new media brands spend millions to replicate.
The Trust Paradox
With 2,146 employees and $300M revenue, TIME operates at scale. Yet Trustpilot scores them at 1.6/5—a stark reminder that legacy brands often struggle to translate print-era trust into digital customer satisfaction.
The tech stack reveals a modern, pragmatic approach: Tailwind CSS for speed, PWA capabilities for engagement, and Google Analytics for data-driven decisions. They're not rebuilding the wheel—they're optimizing it.
- Direct traffic (39%) proves brand recall > algorithmic discovery
- 'The Abandons' (801K searches) shows TIME's cultural footprint
- CEO Jessica Sibley leads a 2K-person operation with print-to-digital DNA
The Legacy Algorithm
TIME proves that in news, brand equity still beats algorithmic optimization—when you have 100 years of it.
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5 keywordsHow is Time's SEO?
Open Graph Image
https://time.com/wp-content/themes/time2014/img/time-logo-og.png
Meta Tags
TIME | Current & Breaking News | National & World Updates
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
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TIME
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Reviews (19)
Good website with amazing research and …
Good website with amazing research and content. Love it!
A year in review 2025-so disappointing!
It is disgraceful and demonic that there was no mention of Charlie Kirk. I am so sick of Taylor Swift and Kelce, what has she done besides singing and dancing in provocative attire, how has Taylor made a difference in this country. Respect all members of this great land regardless of your opinion.
Time is below Mad Magazine
Time is below Mad Magazine. Front to back, all lies and pathetic writing.
This magazine is a complete waste of…
This magazine is a complete waste of time reading it. Don't waste your money.
I’ve only looked at this magazine in…
I’ve only looked at this magazine in the waiting rooms of doctor’s, dentist’s, and more appropriately proctologist’s offices. After Time’s report on President Trump I’ve recommended to all who purchase the magazine to avoid reading it, cancel your existing prescriptions, and set the magazines in the appropriate location… in the nearest outhouse.
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About time.com
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Company Overview
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Technology Stack
time.com uses 13 technologies across their website including Font Awesome, WordPress, DoubleClick Floodlight, and more.
Fonts
Font Awesome
CMS
WordPress
Advertising
DoubleClick Floodlight
Analytics & Marketing
New Relic, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
time.com receives approximately 11.9M monthly visitors and ranks #6,617 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:05 on the site.
The majority of time.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about time.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit time.com directly at https://time.com.