timepayment.com
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TimePayment: The Silent Giant of Equipment Finance
A $62M revenue machine that's winning by staying boring
In a world obsessed with flashy fintech unicorns, TimePayment quietly built a $62M business financing equipment for thousands of businesses. No VC funding. No viral growth hacks. Just 268 employees executing a simple promise: get businesses the gear they need, fast.
"When your direct traffic is nearly 70%, you're not chasing customers—they're already coming to you."
The Hidden Power of Direct Traffic
TimePayment's traffic breakdown is telling: 68% direct, 25% organic. This isn't a startup begging for attention—it's an established player with a returning customer base. Their 9,822 monthly visitors aren't random clicks; they're businesses coming back for more financing. The low global rank (#1.9M) is actually misleading—it reflects a narrow B2B niche, not weakness. This is precision targeting, not mass-market spray-and-pray.
The SEO Gold Mine They're Sitting On
Their top organic keyword? 'contingent purchase order equipment example' with 240 monthly searches. This isn't vanity traffic—it's high-intent, low-competition queries from businesses actively seeking equipment financing solutions. They rank for 'timepayment' (190 searches) and 'timepayment corp' (50 searches), but the real opportunity is in the long-tail queries like 'contingent purchase order equipment example' that signal serious buyers, not just browsers.
The Trustpilot rating of 1.7/5 from 18 reviews is the elephant in the room. For a financial services company, this is concerning. While the sample size is small, it suggests potential friction in their customer experience. Yet their revenue continues to grow. This paradox—moderate customer satisfaction but strong business performance—often indicates a market with few alternatives. When customers have no choice, they'll tolerate friction. But that's a dangerous game in today's competitive landscape.
- Vendor & Broker Programs: They don't just serve end-customers; they've built an ecosystem of partners
- Custom solutions: Not one-size-fits-all, but tailored financing for specific equipment needs
- Speed as differentiator: 'Decision in seconds' promise shows focus on reducing friction
- Nationwide reach: Geographic expansion without physical branch overhead
The Boring Billion-Dollar Playbook
TimePayment proves that in B2B finance, execution beats innovation. They're not reinventing the wheel—they're just building better ones for businesses that need them most.
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TimePayment
Nationwide, custom business equipment financing solutions. Apply online, decision in seconds. Vendor & Broker Programs.
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Reviews (18)
Easy to work with, but strict on payment schedule. Read small print!
Easy to work with, but terms of agreement are extremely important here. Read the fine print! Your cost doubles in price if you cannot stick to the payment schedule. Unfortunately as a small business, this has hurt with COVID19 and there is no wiggle room with this company. They are always very professional about this, which is why the 3 stars, referring back to the agreement, which I respect as a small business owner. Just be careful and prioritize their payments or you will be stuck with a big bill. Not worth what we purchased.
Scam!!!
Scam! Scam! Scam! Do not use them.
This Company is a Scam!!!
This Company is a Scam!!!! was told I was signing a purchase agreement by a security company later to find out a non cancelable lease. 2500 worth of equipment charging 11k for it. Do Not do business with this company they have poor business practice SCAM!!!!
HORRIBLE COMPANY
HORRIBLE COMPANY, bought equipment thru a company called Swing Design which use Timepayment as there lease company. Our equipment went bad after only 4 months in which our business insurance covered partial so we recieved credit through an other company for the garbage we had for a new one. We are making our monthly payments and just recieved a our statement with an additional charge of $55 dollars due to them needing proof of insurance. Called to let them know we no longer have the equipment that it was credited towards a new model, the gentleman made o sense while I tried to explain so I just hung up. I don't know how this company even has 5 stars. DO NOT DO BUSINESS WITH THEM. I replied to the response from Time Payment by calling the number provided for them to say the same thing all over again from one of there agents which makes it more frustrating as well as sent an email. The agent asked for my number with the promise of a return call last Thursday 6/5/25 and waited still no call back as well as no email respose.
CAUTION WARNING
CAUTION WARNING, CAUTION WARNING I was an idiot that i didnt check reviews before i used this company If you are looking to use this company for financing your purchase DON'T DO IT YOU WILL BE SORRY! my equipment purchase was $7000.00 and now they say i have to pay them $21,000.00 dollars back and its a lease and i can't cancel it or return the equipment then they said i can return the equipment but i still have to pay them the $21,000.00 dollars its not financing like you think GO SOMEWHERE ELSE DONT USE THESE PEOPLE MANIPULATION, MANIPULATION, MANIPULATION, CROOKS, CROOKS, CROOKS
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About timepayment.com
Nationwide, custom business equipment financing solutions. Apply online, decision in seconds. Vendor & Broker Programs.
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Technology Stack
timepayment.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Magento, BigCommerce, WooCommerce
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Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
timepayment.com receives approximately 9.8K monthly visitors and ranks #1,910,744 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 5:46 on the site.
The majority of timepayment.com's traffic comes from .
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This page provides publicly available information about timepayment.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit timepayment.com directly at https://timepayment.com.