remitly.com
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Remitly: The Digital-First Challenger to Western Union
How a 2,900-person fintech is eating $8B+ incumbents with 7.5M monthly visitors
While Western Union built its empire on brick-and-mortar stores, Remitly is proving that the future of remittances is entirely digital. With 7.5M monthly visits and $542M in revenue, this Seattle-based fintech is winning the war for migrant wallets by making money transfers as simple as sending a text message.
"Remitly doesn't just compete with Western Union—it renders physical branches obsolete by delivering superior rates and UX to your smartphone."
The Product-Market Fit Engine
The 347,790 monthly searches for 'remitly' versus 736,660 for 'western union' reveal a telling shift. While the incumbent still dominates search volume, Remitly captures 47% of branded searches. More importantly, their 55% direct traffic rate signals exceptional brand loyalty—users aren't browsing alternatives; they're returning to the platform that consistently delivers better exchange rates and lower fees.
The Digital-First Asymmetric Advantage
Remitly's tech stack—AWS CloudFront, PWA architecture, and Priority Hints—enables a mobile-first experience that legacy players can't match. With 39% organic search traffic and zero physical infrastructure costs, they pass savings to users while maintaining 50%+ gross margins. This is how you disrupt a $800B global remittance market: by eliminating the middleman's middleman.
The company's leadership team, led by CEO Matt Oppenheimer, has built a compliance-first fintech that scales globally without sacrificing security. With Santi Perez Olano heading EMEA expansion and Spyro Karetsos as Chief Compliance Officer, Remitly balances aggressive growth with regulatory sophistication—a critical moat in financial services.
- 55% direct traffic proves brand stickiness in a commoditized market
- 39% organic search share captures high-intent 'send money' queries
- PWA architecture delivers app-like performance without app store friction
- 2,917 employees support global operations across 50+ countries
The Verdict: Digital Remittances Are Winner-Take-Most
Remitly's 7.5M monthly users prove migrants will choose superior digital experiences over familiar brands every time.
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Open Graph Image
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Send or Transfer Money Online with Remitly
Send money online faster and more securely with Remitly, and discover our great exchange rates and low money transfer fees.
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About remitly.com
Send money online faster and more securely with Remitly, and discover our great exchange rates and low money transfer fees.
Company Overview
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Technology Stack
remitly.com uses 13 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Zendesk, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Customer Support
Zendesk
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New Relic
Performance
Lazy Loading, Priority Hints
Traffic & Audience
remitly.com receives approximately 7.6M monthly visitors and ranks #7,256 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 3:35 on the site.
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