In the digital real estate game, owning a domain like timessquare.com should be a goldmine. Yet, this prime URL sits essentially dormant, pulling in zero organic traffic while its parent company generates $7M annually. This isn't a failure—it's a masterclass in defensive branding and funnel engineering.

"This isn't a failed website. It's a $7M revenue funnel disguised as a dormant domain."

The core business model is clear: NewYears.com is the primary revenue engine, while timessquare.com acts as a targeted acquisition channel. The page title explicitly directs users to 'Buy New York NYE at NewYears.com,' confirming this is a strategic satellite property designed to capture intent for a specific, high-value event.

• Domain Authority Play: Owning 'timessquare.com' prevents competitors from hijacking the brand for NYE events.
• Funnel Efficiency: The site likely functions as a redirect or landing page, funneling all value to NewYears.com's main platform.
• Event-Specific Targeting: The content is hyper-focused on NYE 2027, creating scarcity and urgency with the '-21 days' countdown.
• Lean Operations: A 50-person team generating $7M shows high efficiency, likely leveraging the domain as a marketing asset rather than a content hub.