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Tiscali: The 10M-Visit Italian Ghost
How a legacy ISP became a media giant with 9 employees and zero revenue from content
Tiscali.it commands 10.1 million monthly visits—more than most Italian newspapers—yet it operates with just 9 employees and earns less than $1M annually from its media operations. This isn't a media company; it's a search engine riding the coattails of a forgotten ISP brand.
"They don't create media—they capture search traffic for 'Tiscali mail' 491,590 times per month and call it a news business."
The Traffic Arbitrage Play
With 44% organic search and 54% direct traffic, Tiscali's media site is powered by legacy ISP customers who still type 'tiscali' into their browser. The top keyword isn't 'news' or 'Italy'—it's 'tiscali mail' with 491K monthly searches. They've weaponized a dying email service into a media funnel, capturing millions of users who think they're logging into mail but end up reading headlines.
The 9-Person Newsroom
Nine employees. That's the entire editorial and technical staff for a site with more traffic than Corriere della Sera's digital operation. While La Repubblica employs hundreds, Tiscali runs a lean operation that suggests either extreme efficiency or, more likely, an algorithmic content aggregator disguised as a publisher. Their $700K revenue (likely from ads) per employee is impressive until you realize it's not a media business model—it's a search arbitrage play.
The tech stack tells the real story: Tailwind CSS, Bootstrap, Swiper, and PWA. This is a performance-optimized landing page farm, not a content creation engine. They're using Facebook Pixel and Google Analytics to A/B test which legacy ISP redirects convert to ad impressions. The 6.9 million backlinks aren't earned through journalism—they're the digital exhaust of a once-massive ISP infrastructure.
- 6.9M backlinks from the ghost of Italy's early internet infrastructure
- Top 5K global rank with a 9-person team—unprecedented efficiency
- 1.3/5 Trustpilot rating shows they don't care about brand reputation
- PWA tech suggests mobile-first, but traffic is desktop legacy users
The Zombie Domain Strategy
Tiscali isn't a media company—it's a search engine that forgot to shut down. For founders: this is how you monetize legacy infrastructure. For investors: this is what happens when brand equity outlives business model.
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Open Graph Image
https://www.tiscali.it/export/system/modules/it.tiscali.portal.common/resources/img/fb_dot.jpg?hp.1.4.5
Meta Tags
Tiscali - Fibra, telefono, mobile. Notizie dall'Italia e dal mondo
Offerte di connettività veloce Fibra, senza fili e Mobile. News e commenti in esclusiva delle nostre firme
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Reviews (17)
Assistenza telefonica molto efficiente…
Assistenza telefonica molto efficiente e risolutiva per problematiche trovate e risolte grazie all intervento dell operatore
UNICA
no comment
Assistenza inesistente
Assistenza inesistente, ho ultrainternet fibra e da svariati mesi in download arrivo a malapena a 85 mbps, mentre in upload 45 mbps quando va bene.....ho inviato una PEC ma non rispondono.... credo che cambierò operatore.
Impossibile accedere alla webmail
Impossibile accedere alla webmail, impossibile recuperare la password, impossibile mettersi in contatto con un operatore. Da scansare senza pensarci due volte.
So i changed my phone number,i have…
So i changed my phone number,i have been with tiscali for three years,and my internet went down,so i called their 130 number to get it fixed and i was told they can't pull my account by my name,i have to have my contract number (from 3 yrs ago),otherwise they can't help and they hung up,so i tried their whtatsup number,and i get a message that they have blocked it...next step now is to cancel my internet with tiscali,i am not intersted to continue with a company who does not care for their customers
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About tiscali.it
Offerte di connettività veloce Fibra, senza fili e Mobile. News e commenti in esclusiva delle nostre firme
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tiscali.it Social Media
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tiscali.it uses 12 technologies across their website including AccessiBe, Font Awesome, Iubenda, and more.
Accessibility
AccessiBe
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Font Awesome
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Iubenda
Advertising
Facebook Pixel
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Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
tiscali.it receives approximately 10.1M monthly visitors and ranks #4,565 globally. The website has a bounce rate of 24% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 9:30 on the site.
The majority of tiscali.it's traffic comes from undefined, undefined, .
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