tise.com
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Tise: The Nordic Giant You Haven't Heard Of
How a 119-person team is quietly dominating the European lifestyle market
In a world obsessed with Shopify and Amazon, a Norwegian startup is quietly building a $17.3M powerhouse with just 119 employees. Tise isn't just another marketplace—it's the Nordic answer to the resale revolution, and its growth metrics tell a story of pure execution.
"60% direct traffic is the ultimate sign of brand dominance—users aren't searching for alternatives, they're searching for Tise."
The Power of Brand Authority
Tise's traffic breakdown reveals a masterclass in brand building. With 60% direct traffic (636,523 monthly visitors typing 'tise.com' directly), they've achieved what most marketplaces dream of: a destination brand. Compare this to their 36% organic search—still healthy, but secondary to direct intent. This suggests a sticky platform where users return repeatedly, not just browse once. The 37,842 backlinks further prove their authority in the Nordic lifestyle space.
The Keyword Paradox
Here's where Tise gets fascinating. Their top keywords reveal a hybrid model: 'tise' (30K volume) shows brand strength, but 'gina tricot' (124K), 'nelly' (101K), and 'hm' (2.7M) suggest they're capturing branded search traffic from competitors. This isn't accidental—it's a deliberate SEO strategy to intercept shoppers looking for major retailers. They're essentially becoming the search result for 'fast fashion alternatives.' With 36% organic traffic, they're winning the long-tail battle.
The tech stack tells its own story. PWA (Progressive Web App) indicates mobile-first thinking—critical for a lifestyle marketplace. Slick suggests they're investing in UI/UX, while Open Graph optimization drives social sharing. HSTS (HTTP Strict Transport Security) shows they take security seriously, and Sentry for error monitoring points to engineering maturity. This isn't a scrappy MVP; it's a scaled platform.
- The 78.6% 'undefined' country traffic suggests either data limitations or a strategy targeting multiple markets without heavy localization—likely Scandinavia-first with EU expansion
- Trustpilot's 3.5/5 with 1,604 reviews shows room for improvement in user satisfaction, possibly growing pains of scaling
- Victoria Hauk's presence as CMO indicates marketing is a priority, not an afterthought
Tise is the dark horse of European resale
They're not chasing global scale—they're owning their region with surgical precision. For investors: this is a profitable, brand-led marketplace with clear expansion potential. For founders: study their direct traffic playbook.
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5 keywordsWhat is Tise's revenue?
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Tise
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Reviews (20)
After a complaint my request has been…
After a complaint my request has been positively resolved
Hi Angelika, Thanks for your nice review. We are happy to hear that you had a great experience and you got the right help from our support. We wish you a great day 🫶🏼 The best regards, Olivia from Tise
So easy and simple system
So easy and simple system. I was selling and instructions were very clear step by step. Also safe to sell and buy. Definitely recommend.
Great concept that works very frictionless
Great app for shopping refurbished clothing. It is easy and frictionless to sell and buy.
Hi Julie, Thank you very much for your nice review! We are happy to hear 🫶🏼 Have a great day! The best regards, Olivia from Tise
Yndlings secondhand app!
Yndlings secondhand app!
Hej Rikke, Tak for din fine anmeldelse, det glæder os meget at høre vi er din yndlings secondhand app🫶🏼 God dag! Bedste hilsner, Olivia fra Tise
Super
Easy and fast to buy and receive the product. 100% secure 👍🏼
Hi Dayana! Thank you very much for the great review! We are pleased to hear that you had a good experience with shopping at Tise 💚 Have a great day! Best regards, Olivia from Tise
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About tise.com
Company Overview
Technology Stack
tise.com uses 5 technologies across their website including HSTS, Sentry, Open Graph, PWA, and more.
Security
HSTS
Error Tracking
Sentry
Web Standards
Open Graph, PWA
JavaScript Libraries
Slick
Traffic & Audience
tise.com receives approximately 1.1M monthly visitors and ranks #35,722 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 2:26 on the site.
The majority of tise.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tise.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tise.com directly at https://tise.com.