zadaa.co
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Zadaa: The Ghost of Secondhand Tech
A $0.8M startup with a 1.4 Trustpilot rating and zero traffic
Zadaa.co presents a fascinating paradox: a company that promises to automate your closet resale but has effectively vanished from the digital landscape. With the domain now redirecting to 'Bought.app' and a Trustpilot rating of 1.4/5, the story is less about successful automation and more about the brutal reality of lifestyle tech.
"Zadaa didn't just pivot—it became a cautionary tale about the gap between automation promises and resale reality."
The Trust Deficit
With 171 Trustpilot reviews averaging 1.4 stars, Zadaa's user experience clearly failed to match its automation promise. The negative sentiment suggests a common startup trap: over-automating complex human transactions (resale requires judgment, negotiation, and trust) while under-delivering on core value. The 7-person team likely struggled with scaling customer support for a service that requires high-touch resolution.
The Acquisition Pivot
Zadaa's current state—domain redirecting to Bought.app with zero monthly visits—signals a strategic retreat. The company likely realized that competing in the crowded resale space (against giants like Depop, Vinted, and ThredUp) required either massive capital or a complete model shift. The 'Bought.app' rebrand suggests they've pivoted from secondhand automation to perhaps a broader purchase tracking or loyalty solution.
The tech stack reveals a modern but lean approach: Tailwind CSS, Vite, and PWA capabilities show they invested in frontend performance, while Datadog RUM indicates serious monitoring. However, with zero organic traffic and no visible backlinks, their marketing funnel collapsed. The 14 detected technologies suggest a team that built well but marketed poorly—a common founder bias.
- Failed automation thesis: Resale is inherently human, not algorithmic
- Trustpilot 1.4/5: A clear signal of product-market misfit
- Zero traffic post-pivot: The domain is essentially dormant
- Acquired by Bought.app: Survival through acquisition, not scale
- 7-person team: Too small for the resale market's demands
Zadaa is a zombie startup—technically alive but commercially dead
For founders: This is a masterclass in why automation of human-centric transactions requires exceptional UX, not just code. The 1.4 rating isn't a bug; it's the market screaming that resale is emotional, not algorithmic.
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Meta Tags
Bought | Secondhand automated
Everything you've bought, automatically ready for resale.
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Reviews (20)
Recommended app excellent customer …
Recommended app excellent customer service never had a bad experience with Zadaa Thankfully.
Easy to use!
Zadaaa is very easy to use and have something for everyone.
Is it possible to remove your items from…
Is it possible to remove your items from sale if they are sold elsewhere and how to do that?
Hi Nele, yes it is. To remove an item please follow this process: 1) Go to your profile 2) Tap the "selling" tab 3) Select the item you wish to edit 4) Tap the pen-shaped editing icon 5) Scroll to the bottom of the last page and tap "delete" If you need any further assistance, our support will gladly help you at [email protected].
Great place to buy and sell.
Great place to buy and sell.
This is a great place to sell…
This is a great place to sell mid-priced products. The support that Zadaa promotes has never been reached through the App. I noticed an ad for Zadaa on Facebook so I got in touch with support and after that the service worked fine.
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About zadaa.co
Everything you've bought, automatically ready for resale.
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Technology Stack
zadaa.co uses 14 technologies across their website including Google Fonts, Storyblok, Cloudflare, and more.
Fonts
Google Fonts
CMS
Storyblok
Cloud & Hosting
Cloudflare
Analytics & Marketing
Datadog RUM, PostHog, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
zadaa.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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