tobermore.co.uk
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Tobermore: The Unsung Giant of UK Landscaping
A £123M revenue business built on concrete, not code
In a world obsessed with digital disruption, Tobermore quietly dominates the physical landscape of Britain. With 279 employees and £123M in annual revenue, this Northern Irish manufacturer isn't just selling paving stones—they're engineering the ground beneath our feet.
"They've turned commodity concrete into a £123M brand—while most B2B manufacturers still compete on price alone."
The SEO Fortress Strategy
With 59% of traffic coming from organic search, Tobermore has built a remarkable moat around branded keywords. They own 690 monthly searches for 'tobermore' alone, plus 230 for 'tobermore country stone paving' and another 230 for 'tobermore country stone walling'. This isn't accidental—it's a masterclass in content-led B2B marketing that turns product searches into brand dominance.
Dual-Market Mastery
Tobermore operates in two distinct worlds: domestic homeowners and commercial specifiers. Their product mix—from permeable paving for flood-prone UK councils to decorative driveway blocks for suburban homes—shows sophisticated market segmentation. The 'driveway grass block pavers' keyword (490 monthly searches) reveals they're solving specific problems, not just selling concrete.
The tech stack tells its own story. Built with jQuery, Bootstrap, and Tailwind CSS, Tobermore's site prioritizes function over flash. No fancy React frameworks—just reliable, maintainable tech that serves product catalogs and technical specs. This is B2B e-commerce where the 'buy' button matters more than the animation speed.
- Product-led SEO: 3 of top 5 keywords are specific product names, showing deep category authority
- Trust signals: 79 Trustpilot reviews at 4.2/5 in a notoriously skeptical construction market
- Geographic dominance: 63.6% of traffic from UK (implied by 'undefined' ranking)
- Commercial focus: Leadership team includes Head Specification (National)—targeting architects and planners
The Blueprint for B2B Domination
While SaaS startups chase unicorn status, Tobermore proves that owning a boring category with operational excellence and SEO moats creates more durable wealth than most tech exits.
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Manufacturers of Paving Blocks, Paving Flags & Retaining Wall Bricks
Tobermore manufactures hard landscaping products for the domestic & commercial markets. Products include paving blocks, walling systems & permeable paving.
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Reviews (20)
Great looking Paving
Had our back garden re paved last autumn in Tobermore Maddison and just had our driveway done in Shannon slate to match the rear colour. Both sets of paving look amazing, the quality of them is first class. Both areas were laid by Scott Landscapes of Southport, who provide a first class service with a great bunch of guys, nothing at all it too much trouble for them, I would highly recommend if you live in the area. Jason the Tobermore rep who visited our property was very helpful and knowledgeable.
Hi A & LH Johnson, Thank you so much for your kind words and for choosing Tobermore not once, but twice - we’re delighted to hear how pleased you are with both your garden and driveway! Madison and Shannon Slate are a stunning combination, and it’s brilliant to hear they’ve helped transform your outdoor spaces. We’ll be sure to pass on your lovely feedback to Jason – and it’s great to hear Scott Landscapes looked after you so well too. Best wishes, Niamh Social Media Marketing Executive.
We've had both front and back garden…
We've had both front and back garden done using their flags and we are so happy with them. Neighbours near by have asked which ones they are to. John the rep from Tobermore was absolutely fantastic! He gave us advice and answered any questions we had in choosing the ones which suited us best. He made the job alot easier. Very nice man and very helpful. Thank you John!
Hi Lydia, We love hearing fantastic feedback like this, it’s always great when neighbours are impressed too! We’ll be sure to pass on your kind words to Jon. If you need anything else in the future, don’t hesitate to reach out. Enjoy your beautiful outdoor spaces! Niamh Social Media Marketing Executive Tobermore
Visual concept
My local builders merchant stock Tobermore products and from the 1st time I walked in and seen the display stands I knew what I wanted!! (Well I thought I did) The merchant arranged for the rep to come out as they offered a visual representation of what my drive could look like. Russ attended with a full quota of samples and we talked through all options and he then took photos and within 4 days I had received an email with 3 options. A great service and concept and helped me decide what product I wanted. Emma
Hi Emma, Thank you for taking the time to share your experience with us! We're delighted to hear that Russell was able to assist you with product samples and a Paving Visualisation to help bring your vision to life and make choosing the right products easy. We would love to see your finished project, feel free to email us the finished images to [email protected] Best regards, Niamh Social Media Marketing Executive Tobermore
Absolutely love this company the…
Absolutely love this company the products are outstanding an my rep if I need anything or any information I know I can count on Ollie I would recommend any paving contractors to just on board with tobermore no1 in the game
Hi Jonothan, Thank you so much for your amazing review of Tobermore's products, services and our Tobermore Registered Contractor Scheme! We are delighted to hear Olley has been a fantastic support to your paving contracting business and we look forward to working together to transform outdoor spaces! Kind Regards, Niamh Social Media Marketing Executive Tobermore
Fantastic products with fantastic…
Fantastic products with fantastic customer support, especially from Olley who always goes that extra mile to help.
Hi! We appreciate your kind words about the excellent customer support you received from Olley on our Merchant Sales Team! We love going the extra mile for our customers. Please don't hesitate to reach out if we can assist with any further queries! Kind Regards, Niamh Social Media Marketing Executive Tobermore
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About tobermore.co.uk
Tobermore manufactures hard landscaping products for the domestic & commercial markets. Products include paving blocks, walling systems & permeable paving.
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Technology Stack
tobermore.co.uk uses 29 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, Laravel, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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reCAPTCHA
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Laravel
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PHP
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Squarespace, Webflow, WordPress
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Cloudflare
Traffic & Audience
tobermore.co.uk receives approximately 31.3K monthly visitors and ranks #996,657 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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This page provides publicly available information about tobermore.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tobermore.co.uk directly at https://tobermore.co.uk.