9:41
tohu.ca
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tohu.ca

12 technologies
VerifiedVisit28.5K/mo$61M27212 Tech7 Leads
Deep Dive

Tohu: The $61M Circus Empire

How a non-profit is dominating the cultural landscape through convergence

While Silicon Valley chases AI unicorns, a $61M circus non-profit in Montreal is quietly building one of the most culturally significant ecosystems in North America. Tohu isn't just selling tickets—it's architecting a convergence of art, environment, and community that tech founders should study.

$61.3M
annual revenue
272
employees
28.5K
monthly visitors
50%
organic discovery

"Tohu proves that non-profit status isn't a limitation—it's a competitive advantage for building authentic community."

The Community Flywheel

With 28,455 monthly visits and 37% direct traffic, Tohu has achieved what most cultural institutions fail at: creating a self-sustaining community engine. Their audience doesn't just consume—they participate, experiment, and converge. The 50% organic search traffic reveals that people aren't just looking for showtimes; they're searching for the concept itself. 'Tohu' and 'La Tohu' aren't just brand terms—they're becoming synonymous with experimental circus culture.

The Convergence Playbook

Tohu's genius lies in refusing to be one thing. It's a production house, festival organizer, environmental advocate, and community hub simultaneously. The 272 employees aren't just circus performers—they're ecosystem builders. Their social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram isn't scattered marketing; it's a deliberate multi-channel convergence strategy that mirrors their mission. They're not selling shows; they're selling a movement.

The tech stack reveals sophistication: Tailwind CSS and Bootstrap for rapid iteration, PWA capabilities for mobile-first engagement, Google Analytics and Tag Manager for data-driven decisions, plus Microsoft and Google Ads for targeted acquisition. This isn't a traditional arts organization running on legacy systems—this is a tech-enabled cultural platform.

  • Dominates 'circus in Montreal' search with 440+ monthly volume on branded terms
  • Operates Montréal Complètement Cirque festival as a flagship acquisition channel
  • Maintains institutional credibility through LinkedIn presence and professional leadership
  • Uses blog at circassien.com to create content moat and thought leadership
Doesn't chase viral moments
Builds deep community infrastructure
Avoids pure entertainment positioning
Converges culture, environment, and activism
Rejects traditional non-profit dependency models
Creates self-sustaining revenue through multi-channel strategy

The Real Innovation Isn't What You Think

Tohu's $61M revenue and 272-person team prove that cultural convergence beats pure product innovation when you're building for human transformation, not just transactions.

What tech stack does Tohu use?

19 detected
Security1
Web Standards2
UI Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google APIs

How much traffic does Tohu get?

Traffic & Engagement

28.5K
Monthly Visits
4.5
Pages/Visit
0:58
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend-24%
37.7K
Oct 2025
Oct
30.7K
Nov 2025
Nov
28.5K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
37%
Social
2%
Referrals
9%
Email
0%
Paid
1%

Where is Tohu's audience located?

🌍91.7%
🌍6.5%
🌍1.8%

What keywords does Tohu rank for?

5 keywords
1tohu2.6K vol$0.79
2tohu montreal440 vol$2.24
3la tohu200 vol$0.92
4spectacle tohu240 vol
5tohu patinoire230 vol

How is Tohu's SEO?

Meta Tags

title22 chars

Welcome to TOHU - Tohu

description132 chars

TOHU is a place for dissemination, creation, experimentation and convergence between culture, environment and community involvement.

og:title

Welcome to TOHU

languageEN

H1 Tags

h1Exceptional circus in February

Schema Types

Unknown

Who works at Tohu?

Loading leads...

What do customers think of Tohu?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tohu

What is Tohu's Revenue?
Tohu generates approximately $61M in annual revenue. With 272 employees, that's $225,500 per employee.
What does Tohu do?
TOHU is a place for dissemination, creation, experimentation and convergence between culture, environment and community involvement.
What technologies does Tohu use?
Tohu uses 12 technologies across their website including Fonts, Security, Advertising. Key technologies include Google Fonts, HSTS, DoubleClick Floodlight, Microsoft Ads.
Who are Tohu's competitors?
Tohu's main competitors include Les 7 doigts / The 7 Fingers, Cirque du Soleil, Comic Book Resources, Cirque du Soleil Events and Experiences, ABC Home Page. These companies operate in similar markets and compete for the same customer base.

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What are Tohu's key pages?

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About tohu.ca

TOHU is a place for dissemination, creation, experimentation and convergence between culture, environment and community involvement.

Company Overview

tohu.ca
Website
arts_and_entertainment
Industry
#742,345
Global Rank
28.5K
Monthly Visitors
12
Technologies
7+
Employees

tohu.ca Key Pages

Contact tohu.ca

Technology Stack

tohu.ca uses 12 technologies across their website including Google Fonts, HSTS, DoubleClick Floodlight, Microsoft Ads, and more.

Fonts

Google Fonts

Security

HSTS

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

UI Libraries

DaisyUI

Traffic & Audience

28.5K
Monthly Visits
59%
Bounce Rate
4.5
Pages/Visit
0:58
Avg. Duration

tohu.ca receives approximately 28.5K monthly visitors and ranks #742,345 globally. The website has a bounce rate of 59% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 0:58 on the site.

The majority of tohu.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tohu.ca?
TOHU is a place for dissemination, creation, experimentation and convergence between culture, environment and community involvement.
What technologies does tohu.ca use?
tohu.ca uses 12 technologies including Google Fonts, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact tohu.ca?
You can contact tohu.ca via email at [email protected] or through their contact page.
What are tohu.ca's social media accounts?
tohu.ca is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is tohu.ca hiring?
Check tohu.ca's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is tohu.ca?
tohu.ca receives approximately 28.5K monthly visitors and ranks #742,345 globally. Traffic is declining by 7.4% month-over-month.

Related Searches

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This page provides publicly available information about tohu.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tohu.ca directly at https://tohu.ca.