tokheim.com
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Tokheim: The Firewall for Fuel
A $872M industrial giant that's a black box in a digital world
In the world of fuel dispensing and heavy industry, Tokheim isn't just a brand—it's a digital fortress. With 2,545 employees and $872.9M in revenue, their website tells a story not of marketing, but of pure, unadulterated security.
"When your direct traffic is 95%, you're not building a brand—you're maintaining a utility."
The Industrial Fortress
Tokheim operates in the 'heavy_industry_and_engineering' sector, where reliability trumps visibility. Their 24,050 monthly visits aren't driven by SEO campaigns or viral content—they're driven by technicians, partners, and clients logging into a portal that just works. The 'Web Application Firewall' title isn't a marketing slogan; it's a functional reality.
The Silent User Base
With 90% of traffic from an 'undefined' country and keywords like 'one portal' and 'dover login', Tokheim's audience is a closed loop. They don't need to rank for 'fuel dispensers' because their customers already know where to go. The 2.8/5 Trustpilot rating from 3 reviews suggests a B2B relationship that's transactional, not emotional.
The tech stack reveals the truth: HSTS (HTTP Strict Transport Security) is the only detected technology. This isn't a site built for conversion—it's built for compliance. Every byte of data is secured, every connection encrypted. In an industry where a single breach could mean millions in liability, Tokheim chooses invisibility over virality.
- 95% direct traffic = a captive audience with no need for discovery
- 3% organic search = SEO is irrelevant to their business model
- HSTS-only tech stack = security-first, marketing-last mentality
- 2.8/5 Trustpilot = B2B relationships are measured in uptime, not sentiment
Tokheim isn't playing the growth game—it's running the infrastructure game
In a world of SaaS vanity metrics, $872M in revenue with 95% direct traffic is the ultimate flex
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Web Application Firewall
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Reviews (2)
Getting rid of a Lemon
Have to agree, had a good back office system called Flow by Background2. Then Tokheim took over the company, only some clever executive in his ivory tower did not sign up the organ grinder for the long term. Result the organ started developing bugs but with no organ grinder to fix it. So Tokheim get rid of the lemon and all the businesses who used Flow were left high and dry. Not a company who really value their customers. Huw
If we would treat our customers the way …
If we would treat our customers the way Tokheim does we wouldn't excist anymore. But Tokheim has this monoploy position, so they can do what they want I guess. Their customerservice is very, very bad. In fact you could say there's no service at all: There's no helpdesk, no frequently asked questions page on the website, no occuring problems page in the manuals. Nothing! Then make a phonecall you suggest? If they answer a question by phone, they charge automatically €175....
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Technology Stack
tokheim.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
tokheim.com receives approximately 24.1K monthly visitors and ranks #985,869 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 5:32 on the site.
The majority of tokheim.com's traffic comes from undefined, .
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This page provides publicly available information about tokheim.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tokheim.com directly at https://tokheim.com.