vendhq.com
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Vend: The $61M Zombie in Retail Tech
A Lightspeed acquisition with 80% direct traffic and a 1.3-star rating
VendHQ.com is a digital ghost: a $61M revenue business with 350k monthly visitors, yet 80% of them come directly to the site. This isn't a growth story—it's a retention story.
"When 80% of traffic is direct and organic search is only 8%, you're not marketing—you're servicing existing customers."
The Silent Majority
Vend's traffic profile reveals a classic acquisition aftermath. The 350k monthly visits aren't driven by SEO or content—they're existing users logging in. The top keywords are all login-related: 'vend lightspeed login' (680 volume), 'vend login nz' (120 volume). This is a support portal masquerading as a website.
The Acquisition Paradox
Lightspeed acquired Vend in 2021 for an undisclosed amount, folding it into their X-Series. The result? A $61M revenue product with 186 employees that's neither growing nor dying—it's simply existing. The 1.3-star Trustpilot rating from 441 reviews tells the real story: customer satisfaction has collapsed post-acquisition.
The technology stack—Tailwind CSS, Bootstrap, Ant Design—reads like a startup that moved fast and broke nothing. But the PWA implementation and API documentation suggest they're still serving developers and power users, not the broader retail market they once targeted.
- Direct traffic dominance (80%) signals a captive user base, not market expansion
- Login-heavy keyword strategy reveals a product that's become a utility, not a growth engine
- The 1.3-star rating suggests integration pain points with Lightspeed's ecosystem
- 186 employees for $61M revenue = $328k revenue per employee—efficient but stagnant
Vend is a feature, not a product
Lightspeed absorbed the technology but killed the brand momentum. The $61M revenue is legacy maintenance, not future growth.
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Open Graph Image
https://assets.lightspeedhq.com/img/1970209c-lightspeed-preview-2024.png
Meta Tags
Vend is now Lightspeed - Lightspeed
Vend—now Lightspeed Retail (X-Series)—helps inventory-based retailers streamline their operations, delight more customers and grow their business across all channels. Whether you're looking to sell in-store, online and everywhere in between, Lightspeed gives you the tools you need to thrive.
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Vend by Lightspeed
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Reviews (20)
Worst company ever,been trying for 2…
Worst company ever,been trying for 2 months.Changed passwords a quadrillion times.Whatever u do it's impossible.This affects,job, apartment,doctor etc.etc. This syndicate reminds me of, China. And in some cases north Korea. I wouldn't recommend to anyone. I wouldn't rate 1 star,but minus 10. Criminal behaviour.
Horrific company
Horrific company, they make it impossible to cancel, they don't answer emails and then take money out of your account without notice. Once they have you, they also start charging you penalties if you don't use other services they provide, at one point we were getting penalty fines of 800 a month. Outrageous company
Hi Colin, Thank you for sharing your feedback. We understand your concerns and are sorry to hear about the difficulties you’ve encountered. We want to inform you that your Account Manager has reached out to address your concerns. If you have any further questions or need additional assistance, please feel free to continue communicating with your Account Manager. Best regards, The Lightspeed Team
Expsensive and surprise added costs
Expsensive and surprise added costs. Customer service is virtually non existant. SAVE YOUR MONEY!!
Hi Newko, We regret to hear that you are not satisfied with your Lightspeed experience. We understand the urgency of your situation and are committed to resolving your concerns promptly. A member of our team will reach out shortly to provide further assistance. The Lightspeed Team
Totally irresponsible Lightspeed.
Since my last post on 31st Jan, Nothing, Nothing has been done!! Got an email on 23rd Feb stating that the job had been done. However, I found that it was just not true! Got an amazing reply from Lightspeed: (one would think the engineers who worked there knew the importance of testing and then certifying the job as done) Lightspeed reply: Now we discovered that the fix works only on the first print (right after the sale is completed on the sell screen), however, the reprints are showing net figures again: Below is my post about a problem from November 2023 and as on 25th February, it still is serious enough for us to have got a warning from the Department of Economic Affairs Dubai UAE, on incorrect invoices being issued. My original post: Lightspeed is not good for Tax inclusive Stores. The subtotals displayed are wrong. This was acknowledged by Lightspeed person and raised a complaint in November. Till date nothing!! I was told that the development team will do so if they find it necessary. How much more ridiculous can one get? EG : Total Gross sale is 1390. VAT @5% is 66.19. Discount is 278 (gross). Subtotal shown by Lightspeed Vend is 1337.05. WHY?? Either show 1323.81 and below that the discount 264.76 (net figures) or show 1390 discount 278. Show VAT @ 52.95. Gross payable @ 1112.00
Hi Gemma, We sincerely apologize for the inconvenience you've experienced regarding the resolution of the issue, and we understand the impact this has had on your business. Please rest assured that we take your concerns seriously. A member of our team will be reaching out to you promptly to address this matter. Thank you for your patience and understanding as we work towards finding a satisfactory solution. Best regards, The Lightspeed Team
Started with VendHQ POS
Started with VendHQ POS, which was great. Lightspeed purchased them and now force you to use their payment processing system or else charge you processing fees if you use a third party processor. Don't know how this can be legal. Going to drop them
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About vendhq.com
Vend—now Lightspeed Retail (X-Series)—helps inventory-based retailers streamline their operations, delight more customers and grow their business across all channels. Whether you're looking to sell in-store, online and everywhere in between, Lightspeed gives you the tools you need to thrive.
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Technology Stack
vendhq.com uses 23 technologies across their website including Wistia, Font Awesome, reCAPTCHA, and more.
Video
Wistia
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
jsDelivr
Traffic & Audience
vendhq.com receives approximately 350.3K monthly visitors and ranks #158,675 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:30 on the site.
The majority of vendhq.com's traffic comes from undefined, undefined, .
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