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Toll Group: The Logistics Giant Stuck in 2005
A $4.6B behemoth with a 1.1-star rating and a digital strategy that's stuck in the past
Toll Group moves the businesses that move the world, but their digital presence is moving at a snail's pace. With 10,947 employees and $4.6B in revenue, they're a logistics titan—but their 1.1/5 Trustpilot rating and dated tech stack reveal a company struggling to bridge the gap between physical freight and digital experience.
"Toll Group is a $4.6B giant running on jQuery and Bootstrap—a stark reminder that enterprise revenue doesn't equal digital innovation."
The Traffic Paradox
Toll's organic search dominance (61% of traffic) is impressive—driven by branded searches like 'toll' (38K monthly) and 'toll tracking' (7.9K). But this reveals a critical weakness: they're not acquiring new customers through content or SEO, they're just servicing existing ones. The 70.8% 'undefined' country traffic suggests poor geo-tracking, a red flag for a global logistics player.
The Tech Stack Time Capsule
Toll's tech stack reads like a 2015 web dev wishlist: jQuery, Bootstrap, Swiper, and Cloudflare. No modern frameworks, no headless CMS, no API-first architecture. For a company handling global supply chains, this suggests their digital infrastructure is as outdated as their customer experience—which likely explains the 1.1-star rating.
The Trustpilot score is the smoking gun. A 1.1/5 from 342 reviews isn't just bad—it's catastrophic for a B2B logistics brand. Customers aren't complaining about minor hiccups; they're screaming about fundamental service failures. For founders and investors, this is a case study in how operational excellence (they move real cargo) doesn't translate to customer satisfaction when digital touchpoints fail.
- Branded search volume (38K/month) shows strong brand recognition but zero organic growth beyond their name
- Next.js detection is interesting—if they're actually using it, it's a tiny island of modernity in a sea of legacy tech
- PWA implementation suggests mobile ambition, but with jQuery dependencies, performance is likely suffering
The Verdict: A Sleeping Giant
Toll Group has the infrastructure and scale to dominate digital logistics, but they're moving like cargo ships in a drone delivery world. The opportunity for disruption is massive—if someone builds what they haven't.
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https://www.tollgroup.com/sites/default/files/styles/open_graph_image/public/images/2022-11/Toll%20Home%20Ocean.jpg?h=a2921b4c&itok=nnFmZVtq
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Toll Group - Providing Global Logistics & Transportation Solutions
Drawing on experience and curiosity to deliver the best in logistics
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Toll Holdings Limited
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Reviews (20)
Absolutely useless
Absolutely useless
I paid for delivery from Victoria to my…
I paid for delivery from Victoria to my home address. The seller on eBay organized the delivery. Sent to Bathurst 40 kms away. It was unbelievably difficult to speak to someone. Computer generated lady a complete waste of time. After 45 min wait I spoke to a lady who I believe was overseas and told her I cannot find the address in Bathurst or a phone number. After 10 minutes she went away and after a while the call was disconnected I then contacted the seller, and they informed me that they tried to deliver which we know isn't true. I now have the address in Bathurst. Would definitely not recommend. Try and do a search for where they are in Bathurst . Why don't they try and contact you or at least give out the address??
Its unbelievable lazy workers
Its unbelievable lazy workers. Waiting 80 truck drivers for paper stamps for hours. They talking between each other without stress. The problem is not that they work without stress. They dont have a clue that the drivers are stressed by driving time, working time, boss, customer etc. Its not a good match, and they dont care. They should work in kommun where they can relax and work.
Parcel lost at their warehouse and Toll does not care
A parcel from my company has been delivered to Toll Global in Rotterdam, for some other party / ship. I have a confirmation from GLS it has been delivered but anyway Toll claims that they have never received the parcel. When trying to contact their staff about it I was constantly rebuffed. Their employee Julio Bernveldt was extremely unfriendly and rude to me. I understood they are big company and do not want to bother with small issues like this, but I simply cannot understand how someone can be so arrogant and careless and how a serious Company in developed country can function like this?!
Toll has no idea where it's parcels are. Or when you'll get them.
I'm obviously not alone when it comes to my feeling towards Toll. They were due to deliver a stroller I ordered on Amazon by Friday 15 Aug. They failed to do that. At one stage they said I could collect it from their airport premises (an hour and a half away) or a local hub. Yet they said the hub would not take the parcel because of it's size but later said it was there to be collected - but it wasn't. Today's suggestion from Toll was to have it sent to the hub ... or my place but they couldn't guarantee it would be today. Then Amazon kindly organised for it to be 'on a truck' today (18 Aug) but after waiting home for most of it, it wasn't. It was still at the airport. Their customer service people were pretty good but I had to chat with them online around half a dozen times, half of the time being kicked out of their system. In fact it's interesting that in this day and age of knowing exactly where your taxi or food delivery is you can see it on your phone - but Toll is yet to discover that even though they presumably scan things all the time. The problem you have when you want to talk with them is when you want to start an online chat, it asks you a lot of questions which you have to repeat, repeat and repeat. Before being booted off. It also seems Toll's customer service people try to help you but their depot people don't. So I have now cancelled the Amazon order. Amazon were great but they have now lost a sale. They need to give Toll the boot. Never, ever use them.
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About tollgroup.com
Drawing on experience and curiosity to deliver the best in logistics
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Technology Stack
tollgroup.com uses 11 technologies across their website including Cloudflare, Google Tag Manager, Lazy Loading, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
Material UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
tollgroup.com receives approximately 99.4K monthly visitors and ranks #390,027 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:26 on the site.
The majority of tollgroup.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tollgroup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tollgroup.com directly at https://tollgroup.com.